Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Clarity is Magnetic
Having a well defined Niche is what you need
Clarity is Magnetic.
I could probably write an entire blog post on every misconception about creating a niche that’s out there… so many business owners are confused about what a niche is and how it should be approached! But one of the biggest misconceptions is that creating a niche is just a “marketing thing.”
First, let me clarify: having a well-defined niche will absolutely draw people to you and your business because it will be clear who you work with .
Clarity is magnetic.
But let’s take this a step deeper.
By narrowing your niche, you can cause deeper transformation with your clients because your energy is not dispersed. Instead of serving a variety of needs – even if it’s just a handful – when you serve one or two exclusively, you can focus on deepening your toolbox for those specific clients and take them to the next level. You simply will have more time and energy to create more value with your clients.
For example, if I worked with executives and had a set of tools to address time and priority management, I could talk about specific challenges I know executives face with these issues rather than just speaking generally on the topics.
Imagine how much more poignant that would be for the clients! It would help them pinpoint things more readily, because there’s someone there to guide them with specificity and niche expertise. By being specific, I can help them overcome these challenges with more ease. See how this works?
Here is a different way to look at it. Imagine you pour a gallon of water in a tray that’s an inch deep. It will have to be a long tray to fit all the water! On the other hand, if you put the water in a cylinder that’s three feet deep, it will only be an inch or two across.
When you disperse your energy, you can only go so deep. When you channel your energy, look how much deeper you can go! You’ll gain a more thorough understanding of your clients and be able to identify exactly how you can best serve them.How can you narrow down your niche?
xo
Dalene
I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
