HI! I'M DARLENE HAWLEY (She/Her).
THANK FOR STOPPING BY MY ONLINE HOME.
Before we get started, grab a cuppa Vanilla Chai Latte.
Nothing warms my soul more than connecting
with new friends and building long lasting relationships.
WHAT I DO
I’m Darlene, and I help executives and entrepreneurs communicate with confidence in the conversations that matter most, so they can influence decisions, create opportunities, and move people to action.
For entrepreneurs, that can mean getting clear on what's working in their business, strengthening their offers and messaging, creating more opportunities, and getting better at the sales and business development conversations that help them grow.
For executives and organizational leaders, it can mean strengthening their presence, speaking up for their ideas, navigating difficult conversations, communicating through change, and influencing people to take action.
The work may look different depending on who's sitting across from me, but the thread is the same... helping people trust themselves, communicate what matters, and take action toward what they want next.
I've spent my career helping people find their voice.
I'm Darlene Hawley. I work with executives, organizational leaders, and entrepreneurs who are great at what they do but know their next level will require them to communicate differently.
Sometimes that means speaking up in a room where they would normally hold back.
Sometimes it's navigating a difficult conversation.
Sometimes it's communicating their value in a sales meeting, presenting an idea, stepping onto a stage, or becoming more visible as a thought leader.
My job isn't to give you a script and turn you into someone else.
It's to help you strengthen your voice, trust yourself, and communicate in a way that feels like you while still moving people to action.
Imagine being 17, a senior in high school… and pregnant.
I was confused and honestly unsure what my future would look like as a single teen mom. But what I did know... without a doubt, was that I was going to create a beautiful life for my son.
With a lot of support from my family (and a whole lot of determination). In honesty he raised me just as much as I raised him.
It wasn’t always easy, but we figured it out together. And through it all, he showed me just how strong I really am, and how much I’m capable of.
After high school, I started working in big-box retail and quickly moved into management. I loved helping my team grow, whether that meant getting promoted or following their dreams beyond the company.
I was building a good life for us, but the 60+ hour weeks took a toll. I barely saw my son, my health was suffering, and the mom guilt was real. I was trying to be everything to everyone—at work and at home—and I just couldn’t keep up.
I didn't know it then, but that's where the seeds were planted for the work I do today... helping people grow, lead, trust themselves, and create success without losing themselves in the process.
Then my world was flipped upside down the Summer of 2001 when my mom/ best friend was killed in a car accident and I almost lost my 5-year-old son.
My mom—my best friend, my biggest cheerleader—was killed in a car accident. At the same time, I almost lost my 5-year-old son.
By some miracle, my son came home just a few days later. I’ll never stop being grateful for that. But losing my mom shattered me. She was the person who always believed in me. She taught me to be kind, to be real, to give generously, to have fun, and to always show up as the best version of myself... because that’s where I could make the biggest impact.
I still hear her voice when I need it most. She’s the reason I keep going. And she’s a big part of why I do this work today... to help others find their voice, step into their power, and create lives and careers filled with purpose, connection, and courage.
Despite all the pain and heartache, I was feeling; I knew it was time to make a change and impact lives and be the mom I wanted to be on my terms.
A year after having my second son, I took a big leap—I became a business coach.
I went all in. I invested in a franchise, trained with some of the best in the industry, and came out of that experience ready to make a difference in people’s lives. But there was one big problem... I couldn’t figure out how to get clients. I was passionate, skilled, and committed… but I couldn’t find the words to clearly communicate what I did or why it mattered. I wasn’t connecting with the people I knew I could help... and that felt crushing.
I knew how to coach. What I hadn't figured out yet was how to communicate my value in a way that connected with the people I wanted to help.
And that's a lesson I've carried into my work ever since, being great at what you do isn't enough if the people who need you don't understand why it matters to them.
By the end of 2009, I walked away from the franchise. I felt like I’d failed yet deep down, I knew I wasn’t done.
In early 2010, I picked myself back up and decided to build my business on my terms. I quieted the inner critic, rebuilt my confidence, and reminded myself of everything I’d already overcome. I leaned into my own story, embraced my voice, and started sharing what made me different... not what I thought people wanted to hear.
That's when things started to click. And over the years, that lesson has become a huge part of the work I do with my clients.
Whether you're growing a business or leading inside an organization, your ability to communicate matters.
You can have the expertise. The strategy. The idea. The offer.
But eventually, you have to communicate it to another human being.
That's where things change.
I realized that whether you're an entrepreneur or a leader inside an organization, your message matters. How you show up, how you lead, how you communicate... it’s everything.
And I wanted to model that for my kids. I wanted them to see that we can do hard things, bounce back stronger, and build something meaningful—when we trust ourselves and lead with heart.
My life has completely transformed since July 4th, 2001
Since I lost my mother, I am now a partner and mother of four amazing kids and run a successful business.
Today, my work brings together everything I've learned over the last 20 years about business, leadership, communication, confidence, and what it takes to use your voice when it matters.
I coach entrepreneurs who want to grow stronger businesses, communicate their value, create more opportunities, and get better at the conversations that lead to clients.
I work with executives and organizational leaders who want to strengthen their presence, navigate difficult conversations, influence decisions, and lead their people with greater confidence.
And whether we're working on a business strategy, sales conversation, leadership challenge, presentation, or the conversation you've already rehearsed 47 times in your head, we don't just talk about it.
We practice it.
Because I've learned something after 20 years of doing this work...
Knowing what to do is one thing. Trusting yourself enough to do it when the moment comes is another.
That's the work I love.
Professional
bio
Darlene Hawley helps executives and entrepreneurs strengthen how they communicate, lead, and grow. Through coaching, training, role play, and nervous-system regulation practices, she helps her clients strengthen their voice, executive presence, and ability to influence and move people to action.
As the host of the Attract & Stand Out Podcast, Darlene has been featured on podcasts, in articles, and on stages such as the Thoughtful Entrepreneur, Authority Magazine, Elephant Journal, CVS, Salvation Army, Pechanga Casino, UNLV, MACC Project, Bank of America and San Diego Gas & Electric.
Prior to starting her own business, she worked her way up in big box retail operations management, as a mortgage loan officer, and as a financial coach. Darlene has been committed to helping entrepreneurs launch and grow their businesses since 2007.
Darlene is a certified Step into Your Moxie® Facilitator, and she is a past SCORE Inland Empire Workshop Chapter Chair and past president of the International Coach Federation of Nevada.
She is a mom of four, partner, connector, storyteller, and dream builder based in Temecula, California.
You can connect with Darlene and learn more about her speaking and coaching at darlenehawley.com.
10 Fun Facts About Me
1.I was born and raised in Las Vegas, NV.
2. My happy place is at the beach with my toes in the sand.
3. I enjoy camping with my family and make a killer roasted marshmallow.
4. I love cooking and trying out delicious new recipes.
5. I never miss a sunset.
6. My favorite park to take my kids to is at a winery.
7. I never pass up the opportunity to eat buttercream frosting piled high on a cupcake.
8. I'm famous for having Darlene-isms and if you hang around me long enough I will say something just a little random and have us all laughing. My teenager likes to say "I'm like a bad autocorrect".
9. I'm a lifelong learner and love reading, listening to podcasts or watching videos.
10. I thrive on helping others achieve their dreams and goal.
