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Breaking Through the Visibility Plateau: How to Reignite Your Pitching Success
Are you stuck at a visibility plateau? Or worse, are you seeing a regression in your outreach efforts? Know you're not alone. Many entrepreneurs are feeling the pinch.
Are you stuck at a visibility plateau? Or worse, are you seeing a regression in your outreach efforts?
Know you're not alone.
Many entrepreneurs are feeling the pinch.
There are fewer opportunities and podcasts and other marketing channels are pausing or stopping altogether.
Summer brings vacations and a relaxed pace. This energy can slow down your business activities as it takes a lot of work to keep up the momentum.
Over the past four years, podcasts and online platforms have boomed. They were great for sharing your story and expertise. Many of these platforms are slowing down, and some are stopping completely or changing direction.
This means fewer chances for you to get your message out there.
For those who rely on pitching, this feels like hitting a wall.
You’re probably feeling like being seen and heard is more challenging than ever.
One of my clients, Emily, had been growing her business through podcasts and online platforms, and she was getting guest spots regularly. But over the past six months, things changed. She noticed fewer opportunities fewer responses from places she reached out to, and many of the podcasts she loved were on hiatus.
Emily felt stuck.
She shared on a recent call how frustrated she was. "I used to get multiple invitations every month," she said. Now, I'm lucky if I get one. What's changed?"
I helped Emily develop new strategies. We revamped her pitch, focused on quality vs quantity, and fine-tuned her messaging. The results? Emily regained her momentum and started seeing more visibility again without having to spend countless hours pitching.
Staying ahead of these changes ensures your pitches resonate with hosts and audiences. This includes understanding the types of content currently in demand and how to position yourself as a valuable guest.
Crafting a compelling pitch is more important than ever.
Here are some of the things we addressed in her pitch:
Crafting a Compelling Story: Your story is your unique selling point. Make it personal and relatable. Highlight your expertise and the value you bring. This increases your chances of being selected as a guest.
Leveraging Your Existing Network: Your existing network can be a powerful resource for securing new opportunities. Leverage your connections to get introductions to podcast hosts and other media creators. Build and maintain strong relationships within your network.
The landscape of pitching and visibility is constantly changing. Staying ahead requires adapting to new trends and strategies. By understanding the current challenges and learning how to stand out effectively, you can overcome the visibility plateau and continue to grow your business.
Don't let the summer slump hold you back. Take these steps to reignite your visibility and start seeing real progress again. Just like Emily, you can overcome this plateau and regain momentum so that your Fall is filled with amazing clients and business growth.
Cheers,
Darlene Hawley
Leadership Development and Business Coach
P.S. If you are wanting to land more clients as an entrepreneur by bringing your “unique secret sauce” into all that you do so you can increase your visibility, make more money, and make a more positive impact, I’ve got a free workshop that I think you’ll love.
Sign up at: https://www.darlenehawley.com/revive-your-visibility
I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
