Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
What is Branding
I get asked all the time about branding, so many entrepreneurs that I talk to are confused on how to brand their business and attract customers.
Branding isn't about a logo or the colors you pick. That is actually your brand identity, as in the way that it looks.
Branding is actually about the process of creating a true differentiation,to stand out from everyone else. Making you the no brainer choice from your competition.
You need to be very intentional about what you are communicating and how you are different.
Every industry is over saturated, meaning there is a lot of competition in your field and you can’t blend in and do exactly what your competitor is doing.
You have to have the confidence that you are the best at what you do and no one else can serve your audience in the way that you can.
If you don’t know how to show that you are unique, then someone else will.
There is nothing worse than finding out your prospect connected with your competitor.
Ask yourself, “What is your IT factor”?
We know that you’re unique and we just have to figure out what key pieces make you special and unique and explain it in a way that clients see why they need to work with you, and only you.
Cheers,
Darlene Hawley
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Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
