Blog Post
Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Selling Your Story- Real People Real Business Podcast
Darlene Hawley
Darlene is passionate about helping entrepreneurs see how valuable their own story is to connecting with their clients, and has created a framework to assist them in figuring out what their true story really is, and building it into their brand.Everyone’s entrepreneur story comes from a different place
I was recently a guest on the Real People Real Business Podcast with Stephanie Hayes. Check out our interview here.
Darlene is a Personal Branding & Business Coach who helps ambitious, heart-centered online entrepreneurs build a solid brand foundation so they can share their message with the world, attract dream clients and have the impact, freedom and flexibility they desire.
In her own story, Darlene found herself being called to build her own business when she lost her mom at 22, and was inspired to create more impact and flexibility in her life. She found an opportunity to develop her own practice within a franchise and eventually branched out to create her own business, creating a signature framework for personal branding.
Darlene is passionate about helping entrepreneurs see how valuable their own story is to connecting with their clients, and has created a framework to assist them in figuring out what their true story really is, and building it into their brand.Everyone’s entrepreneur story comes from a different place
What we talked about:
- How losing her mom early was her catalyst to change her life and pursue her dreams
- Entrepreneurship gives you more than just money
- Why it’s important for entrepreneurs to share their own personal stories as part of their brand
- We sell our stories, not our features
- The difference between a visual band and your core brand
- The four questions to extract your story brand
- Why you should try and repel the wrong people as well
- Always try and use the actual language from your clients to draw them in and help them self-identify
- The more you know your ideal client, the easier it is to create valuable content
- “Your community is the most important thing to your business”
- “I’m not trying to be someone that I’m not, and that’s what resonates.”
- You don’t need to compromise your privacy by sharing your personality and your story
- Creating a story bank to draw from for your content
- Why she has allowed herself to fail in all aspects of her life
- “It’s OK to be scared. That’s how we take ourselves to the next level.”
- No matter where you are in your business, you’re never finished. We’re constantly growing.
I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
In this blog, we address practical strategies for overcoming nerves when speaking to senior or higher-titled audiences. Learn how to conquer imposter syndrome and boost your public speaking confidence when presenting to executives or experienced professionals. We explore common challenges, such as feeling unprepared, facing self-doubt, and managing industry jargon, and provide actionable tips to help you speak with authority, command respect, and leave a powerful impression. Ideal for women entrepreneurs, leaders, and emerging speakers looking to communicate confidently with high-level audiences.
Join Darlene Hawley in Episode 104 of the Attract and Stand Out podcast, featuring Brenda Barbour, co-host of the Body Wealth Podcast. In this episode, they discuss the power of storytelling in health advocacy, overcoming personal health challenges, and practical self-care strategies. Discover how Brenda's inspiring journey and community-focused approach support Black women’s mental and physical well-being. Learn tips for finding your health flow, setting boundaries, and taking action toward well-being. Tune in for an episode filled with resilience, inspiration, and actionable insights for a healthier, more fulfilling life.
How to Handle Criticism and Turn Feedback into Growth: Tips for Embracing Constructive Criticism with Confidence.
Master Strategies for Staying Calm, Confident, and In Control When Facing Tough or Unexpected Questions in Business Meetings and Presentations
Learn practical strategies to overcome the fear of speaking up in high-stakes meetings and presentations. Discover how to manage public speaking anxiety, build confidence, and make a lasting impact with your voice in important professional situations
Unlock your flow state on demand with expert Diane Allen in this podcast episode, where we reveal top strategies for boosting productivity, overcoming creative blocks, and stepping into authentic leadership effortlessly.
What do you do when you speak up and say what others might be thinking but it's not well received?
Join Coach Dan Gordon and guest Darlene Hawley, a speaker, podcast host, business coach, and communication expert. Darlene shares invaluable insights on finding and leveraging the right coach, identifying market gaps, and using free resources to succeed. Learn how to get the most value out of coaching relationships, avoid scammy coaches, and engage effectively with content creators. This episode is packed with practical advice for ambitious entrepreneurs looking to make a significant impact. Tune in for a transformative discussion to help you take your business to the next level.
Discover how 8 business leaders transformed their strategies in just 90 minutes, achieving results like increased leads, optimized content, and streamlined growth—all without burnout. Ready for your own breakthrough? Dive into their stories and learn how you can do it too!
