Blog Post
Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Selling Your Story- Real People Real Business Podcast
Darlene Hawley
Darlene is passionate about helping entrepreneurs see how valuable their own story is to connecting with their clients, and has created a framework to assist them in figuring out what their true story really is, and building it into their brand.Everyone’s entrepreneur story comes from a different place
I was recently a guest on the Real People Real Business Podcast with Stephanie Hayes. Check out our interview here.
Darlene is a Personal Branding & Business Coach who helps ambitious, heart-centered online entrepreneurs build a solid brand foundation so they can share their message with the world, attract dream clients and have the impact, freedom and flexibility they desire.
In her own story, Darlene found herself being called to build her own business when she lost her mom at 22, and was inspired to create more impact and flexibility in her life. She found an opportunity to develop her own practice within a franchise and eventually branched out to create her own business, creating a signature framework for personal branding.
Darlene is passionate about helping entrepreneurs see how valuable their own story is to connecting with their clients, and has created a framework to assist them in figuring out what their true story really is, and building it into their brand.Everyone’s entrepreneur story comes from a different place
What we talked about:
- How losing her mom early was her catalyst to change her life and pursue her dreams
- Entrepreneurship gives you more than just money
- Why it’s important for entrepreneurs to share their own personal stories as part of their brand
- We sell our stories, not our features
- The difference between a visual band and your core brand
- The four questions to extract your story brand
- Why you should try and repel the wrong people as well
- Always try and use the actual language from your clients to draw them in and help them self-identify
- The more you know your ideal client, the easier it is to create valuable content
- “Your community is the most important thing to your business”
- “I’m not trying to be someone that I’m not, and that’s what resonates.”
- You don’t need to compromise your privacy by sharing your personality and your story
- Creating a story bank to draw from for your content
- Why she has allowed herself to fail in all aspects of her life
- “It’s OK to be scared. That’s how we take ourselves to the next level.”
- No matter where you are in your business, you’re never finished. We’re constantly growing.
I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
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