This Summer, I had the pleasure of working with eight incredible business leaders during a VIP 90 Minute Laser Coaching Session designed to help you identify 1-2 things you need to work on to grow your business sustainably, attract dream clients, and create long-term impact—without the burnout.
Today, I want to share a behind-the-scenes look at the process we followed and some of the powerful transformations that happened during our time together. Notice, though there is some overlap, each business owner needed something unique for them, no cookie-cutter approach!
We began by diving deep into the stages of the buying process, from symptom awareness to purchase decision. One client, Sarah, realized her messaging was speaking to everyone but not to her ideal client’s specific pain points. After clarifying her buyer's journey, she saw a 30% increase in lead conversions in just two weeks!
Evergreen content is the gift that keeps on giving. During our session, John focused on creating SEO-rich blog posts that will attract clients long after they’re published. By the end of the month, he had three fully optimized articles, and one had already started ranking on Google. His site traffic jumped by 25%!
We worked on creating streamlined systems for business growth. Maria realized she was spending too much time on repetitive tasks, so we implemented systems to automate her client onboarding process. By the end of the month, she had saved over 10 hours per week—time she’s now using to focus on higher-level strategy!
Getting visible without social media can seem daunting, but it’s possible! We explored ways to connect with clients through email marketing, partnerships, and SEO. Emily decided to pause her social media efforts and focused on building her email list. She grew her list by 150 people in just 30 days, and one of her emails led directly to a new client!
It’s important that your marketing reflects how you want to show up in your business. During our month together, Kris honed in on their core values and built a marketing plan that feels authentic to their business and the life they wanted to lead. Their confidence skyrocketed and has already seen an increase in engagement from their audience.
One of the biggest breakthroughs came when we worked on crafting content that not only attracts attention but leads to action. Olivia revamped her sales page and emails using my signature content framework, and she booked three new clients within a week of implementing the changes!
Your home page is often the first impression you make. Jax revamped his home page to better communicate his brand’s value and why clients should work with him. He reported a significant drop in bounce rate and an uptick in inquiry calls.
We worked on role-playing difficult conversations, transforming them into what I call “daring conversations”—ones that open up space for honesty, connection, and growth. Sandy practiced how to approach these discussions with empathy, clarity, and confidence. After just one session of role-playing, she felt prepared to have a long-postponed conversation with a key team member.
If you’ve been struggling with growing your business or speaking up for the ideas and issues that matter most to you ... know you’re not alone.
If you’re ready to attract more clients, create sustainable systems, and grow your business without the social media hustle, reach out let’s do a 90 minute VIP monthly intensive and get results fast for you and your business.
Until then, keep showing up in the way that feels best for you—because that’s where the magic happens.
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Let's close Q4 with consistent income in your business and an approach that feels unique to YOU!
Darlene Hawley
Awarded Best Business Clarity Coach 2023 – Los Angeles by Corporate Vision.
PS. If you’re ready to move from “winging it” to strategically preparing for those tough conversations, I’d love to help. Whether it’s navigating a challenging talk at work or addressing sensitive issues at home, reach out, and let's work on building your confidence and clarity together. Sign up for the monthly group program and get the first month FREE
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.