Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

Grab the Communication Guide

How to Thrive with the Right Business Coach - Darlene Hawley

Darlene Hawley

Join Coach Dan Gordon and guest Darlene Hawley, a speaker, podcast host, business coach, and communication expert. Darlene shares invaluable insights on finding and leveraging the right coach, identifying market gaps, and using free resources to succeed. Learn how to get the most value out of coaching relationships, avoid scammy coaches, and engage effectively with content creators. This episode is packed with practical advice for ambitious entrepreneurs looking to make a significant impact. Tune in for a transformative discussion to help you take your business to the next level.

Listen to the Podcast


Five Badass Q&As
Q1: What is the key to becoming an expert in your field?
A1: Identify what you're good at and where there's a gap in the market. Fill that space and get good at it; you're more sought after as an expert.
Q2: What should people look for in a coach?
A2: Look for a coach who asks deep questions and finetunes their approach to fit your needs. Avoid those who make big promises based on limited success stories.
Q3: How can clients get more value out of their coaching sessions?
A3: Communicate openly with your coach, give feedback on your sessions, and work together to find creative ways to achieve your goals.
Q4: What are some alternatives to hiring a coach?
A4: Use free resources like podcasts, blogs, and webinars. Engage with content from people you connect with and attend free seminars and workshops.
Q5: What should clients do if they need to get value from their coach?
A5: Talk honestly with your coach about your needs and expectations. Consider finding a new coach if the coach blames you without offering solutions.

Five Badass Quotes
1. You don't need to have this big broad umbrella and help everybody.
2. Identify what you're good at and fill that market gap.
3. Having that conversation is essential to get the value you need.
4. Find people whose content you connect with and devour it.
5. Avoid coaches who make big promises based on limited success stories.

Five Badass Takeaways
1. Identify and excel in your niche to become a sought-after expert.
2. Communicate openly with your coach to maximize the value of your sessions.
3. Use free resources and content to support your growth before hiring a coach.
4. Be wary of coaches who promise unrealistic results based on limited success stories.
5. Ensure your coach tailors their approach to your unique needs and goals.

Contact Info
Darlene Hawley: http://darlenehawley.com
Coach Dan Gordon: Text “goodcoach” to 213-409-8366

Chapters
00:00 Intro
00:01 Guest Introduction
00:02 Favorite Podcasts
00:03 Avoiding Scammy Coaches
00:05 Getting Value from Coaching
00:07 Free Resources for Entrepreneurs
00:09 Engaging with Content Creators
00:12 Networking Tips
00:15 Genuine Interest in Others
00:17 What to Look for in a Coach
00:24 Closing Remarks and Contact Info

For more badass episodes, check us out at For Badass Entrepreneurs ONLY! https://dangordonenterprise.com/badass

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10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

 Malvika Jethmalani and Darlene Hawley
By Darlene Hawley September 29, 2025
Explore how career pivots and technological advancements like AI can reshape business landscapes and personal journeys.
By Darlene Hawley September 29, 2025
When you're talking but no one's listening. Have you ever introduced yourself at a networking event… only to feel like people’s eyes glazed over? One of my clients put it perfectly: “Darlene, I share who I am and what I do, but it feels like I’m invisible. People nod politely and then move on.” She had so much value to offer. In fact, she is amazing at what she did. Yet, her introduction was all over the place. Some days she was talking to potential clients, other days to possible collaborators, and sometimes even she wasn’t sure what her main point was. And that’s why it felt like no one was listening. Why This Happens It’s not because you’re not experienced enough. It’s not because you’re not interesting enough. It’s because without clarity about who your audience is in the room and what you really want to say, your voice gets lost in the shuffle of business cards and conversations. Networking rooms are full of people competing for attention. If your message doesn’t connect directly... if it doesn’t make them pause, lean in and say, “Tell me more” ... it disappears before they even leave the event. The Shift When this client and I worked together, the first thing we did was get crystal clear about: Who she most wanted to reach in the room. What those people actually cared about. How her work specifically helped them. Once she had that clarity, her introductions started sounding different... more direct, more alive, more her. And the result? People leaned in. Instead of walking away, they asked questions. They followed up after the event. They booked time with her. Because when you find your voice and know exactly who you’re talking to, you stop being forgettable. You become someone people can’t ignore. This is exactly what we’ll be diving into in Session 1 of my Attract & Stand Out Framework: Getting clear on who your audience is. Knowing what you want to say. Communicating how you help in a way that truly connects... whether you’re introducing yourself in a room or on stage. It’s not just about having the words, it’s about the confidence to say them out loud too... with presence, authority, and ease. If you’ve been walking out of networking events feeling overlooked, let this be a gentle nudge: ~ You don’t need to try harder. ~ You don’t need to stuff more into your intro. ~ You need clarity... on your audience, your message, and your voice. That’s where visibility begins. That’s how you go from overlooked to unforgettable. Think about the last time you introduced yourself at a networking event. Could the right person in the room... your dream client or collaborator... hear you and say: “That’s me. She gets it”? ________________________________________________________ 🌀 Nervous System Regulator: The 4-7-8 Reset Feeling that anxious butterfly sensation before you introduce yourself? Try this right before you speak: Inhale quietly through your nose for a count of 4. Hold your breath for a count of 7. Exhale slowly and fully through your mouth for a count of 8. Repeat this 3–4 times. It only takes a minute, but it tells your nervous system: You’re safe. You’ve got this. When your body is calm, your voice comes through with more presence and power... and people remember you. ✨ Ready to stop feeling overlooked at networking events? Download my free guide, 6 Steps to Attract & Stand Out, and discover how to clarify your message, show up with confidence, and connect with the people who matter most. Grab it here »
quote of what client said about Darlene Hawley
By Darlene Hawley September 24, 2025
Discover how Laurie Itkin, CDFA and founder of The Options Lady, refined her messaging, raised her rates, and attracted high-value clients with clarity and confidence.
Darlene Hawley at uncle nearest distillary
By Darlene Hawley September 18, 2025
had the honor of attending the first-ever C-Sweet Annual Summit in Shelbyville, Tennessee—hosted at the breathtaking Uncle Nearest Distillery.
By Darlene Hawley September 18, 2025
Explore the journey of leadership strategist and executive coach Ellin Sidell as she shares her unique insights on influence and leadership.
Darlene Hawley standing confidently, championing women’s voices and leadership.
By Darlene Hawley September 16, 2025
Even the most talented women can struggle to speak up in high-stakes moments. Vocal empowerment helps leaders move from self-doubt to bold communication.
Darlene Hawley and Ellen R
By Darlene Hawley September 2, 2025
Discover key leadership strategies to empower Gen Z in your organization through effective communication and mentorship.
By Darlene Hawley August 28, 2025
Confidence isn’t automatic at the executive level. Here’s how to reclaim it.
Darlene Hawley
By Darlene Hawley August 25, 2025
Want your company to cover the cost of executive coaching? Learn how to make the business case, advocate for your growth, and use a sample email script.
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