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One Of My Top Core Vales as a Brand and Business Owner

Darlene Hawley

As an entrepreneur and rising business leader, it can feel scary to take a stand for what you believe in. And it’s your responsibility to do so.

{Poolside Muse} One of my top core values


This summer I am writing you poolside from my backyard each week, with no agenda, no schedule, no strategic plan, just random thoughts that spark my soul to help you create a profitable business. I hope you enjoy my poolside muses.

———

Friday, I woke up to what has become my summer morning routine.

Wake up, work out, grab my coffee, and head to my backyard lounge chair to listen to Brene Brown (on audible, The Gifts of Imperfection is what I’m currently listening to) and enjoy the morning sun on my skin while sipping my coffee and hearing the baby sparrows in my yard chirp.

As I logged onto my phone to pull up audible, I saw the news headline and my routine came to a screeching halt. My heart broke as I read that Roe vs. Wade was overturned.

As a woman and business leader who values autonomy as one of my top core values, I felt terrified, shaken, and shocked.

My 11-year-old daughter walked out back moments later and one glance at me, asked what was wrong (I’ve always been an open book, I wear my heart on my sleeve, and you can always tell when something is bothering me. It's why I am a horrible poker player.)

So I opened up and shared with her.

We had a deep conversation, some of which I know I will have to follow up with and make sure she understands and see how she is processing.

It’s a lot for all of us to process and even harder for our younger generation to grasp.

She knows I was a teen mom and that I had her brother just months after I graduated high school. But I shared with her more of my story, the parts that have never come up before.

Like the fact that my mom was so scared for me that she wanted me to have an abortion because she couldn’t see then how I could raise a child, and she thought my step-father would kick me out of the house and she wouldn’t know what to do or couldn’t bare to see me struggle.

17-year-old Darlene was resilient and strong-willed (guess that hasn't changed), and though I knew it would be what most would consider a hard journey, I knew that it was my journey, and my body, and my choice and, I chose to have my son.

See it was my choice, and I’m so blessed that I was able to make that choice.

I can’t imagine having to make that choice without looking at all of my options and being able to choose for myself.

I also shared about how I had two miscarriages in-between her and my youngest son and how one of those times my body didn’t release naturally, and I had to go in and have a D&C for my own health.

Thankfully I was able to do as I needed without having to flee my state or illegally get basic health care for myself.

So many women will not have access to get what they need and make that choice for themselves.

I am not okay with this.

Now more than ever we have to use our voice, take a stand and speak up for the ideas and matters that mean the most to us, and our organizations.

Please speak up and share your story. The ripple effect that begins when one person speaks up is so powerful and needed right now more than ever.

Ask what you can do in your community to get involved?

Discover how you can use your platform to share your story?

As an entrepreneur and rising business leader, it can feel scary to take a stand for what you believe in. And it’s your responsibility to do so.

If you’ve been in my community for a bit then you know that this is how we position ourselves to truly call in and attract our dream clients and stand out in our niche. It also might repel people from you, and that is okay too.

It’s about showing up as your true authentic, vulnerable self and trusting that you’ll connect with the exact people you’re meant to.

If and when you’re ready to share your story, please tag me in it or send me a DM to the link, I would love to support you.

PS. If this feels super scary and you need support on how to own and share your story, send me a DM or email me. I’m opening up a few spots for August at a super affordable price to craft your story and get the confidence to continue to use your voice whenever you feel called to speak up.


10 Effective Communication Tips

I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.

SUBMIT AN INTEREST APPLICATION TODAY

Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

By Darlene Hawley February 18, 2025
Welcome back to the Attract and Stand Out Podcast! In this inspiring episode, host Darlene Hawley chats with her long-time friend Danielle Hawthorne, a compassionate disruptor and truth teller devoted to honoring her worth and supporting others on their journey. Danielle shares her path to founding 'Worthy of Dignity,' a company dedicated to teaching leaders to recognize and elevate their teams based on their core values and holistic well-being. Discover how Danielle's experiences in toxic work environments led her to prioritize health and wellness, reducing burnout, and increasing team morale. Learn actionable insights on how leaders can foster inclusive and compassionate workplaces. Don't miss exciting details about Danielle's upcoming women's conference, 'Enough 2025,' aimed at empowering women to embrace their worth without having to earn it. Tune in for powerful stories, practical tips, and much more! 00:00 Introduction and Guest Welcome 01:16 Danielle's Journey to Worthy of Dignity 03:09 Impact of Leadership and Wellness 05:45 Creating a Culture of Value and Respect 13:23 Leading with Curiosity and Human Connection 16:55 Challenges and Changes in Leadership 17:36 The Power of Sharing Personal Stories 18:48 Self-Reflection and Personal Growth 19:21 The Importance of Rest and Setting Boundaries 21:46 Practical Tips for Slowing Down 25:47 Upcoming Women's Conference: Enough 2025 29:04 Ways to Work with Danielle 30:06 Rapid Fire Questions: Getting to Know Danielle 35:36 Conclusion and Final Thoughts
By Darlene Hawley February 4, 2025
Welcome back to the Attract and Stand Out Podcast! In this inspiring episode, host Darlene Hawley sits down with transformational coach and author Lenore Kantor. They dive into Lenore's journey from corporate executive to transformational coach, where she now helps high achievers unlock greater personal growth, professional fulfillment, and higher income. Lenore discusses the importance of authenticity, the challenges of entrepreneurship, and her new book, 'So What Do You Do? The Authentic Alchemy Path to Find Who You Are'. Whether you're a leader looking to navigate career transitions or an entrepreneur seeking authentic alignment in your work, this episode offers valuable insights and practical advice. Tune in to discover how to embrace change, align with your true self, and show up authentically in your professional and personal life. 00:00 Introduction and Guest Welcome 00:51 Lenore's Background and Journey 03:12 Navigating Career Transitions 06:36 Challenges of Entrepreneurship 09:11 Adapting to Change 14:50 Authenticity and Leadership 23:52 Future Plans and Projects 26:59 Rapid Fire Questions 30:14 Conclusion and Farewell ------- Lenore Kantor is a transformational coach, author, mentor, career advisor and inspirational speaker who guides smart high-achievers to greater personal growth, professional fulfillment and higher income by overcoming their blocks to creating soul-aligned work. She is the author of So, What Do You Do? The Authentic Alchemy Path to Find Who You Are, an unconventional guidebook and eight-step path for conscious leaders to discover their work in the world (launching February ’25). Lenore's holistic multi-disciplinary approach evolved over 30+ years as a former corporate marketing executive, soulpreneur and founder of Growth Warrior. Lenore integrates empathy with no BS, business strategy, marketing and product launch expertise with intuitive insight and multiple healing modalities. She's a former corporate marketing executive and has been a strategic advisor and outsourced CMO to high-growth businesses, mentored founders across multiple startup accelerators, and is a Capstone and Career Advisor to Bard’s MBA in Sustainability and part of Columbia’s Career Coaching Network. www.growthwarrior.co https://www.linkedin.com/in/lenorekantor https://www.instagram.com/lenorekantor/ https://www.facebook.com/growthcoach/ ---- Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
By Darlene Hawley January 20, 2025
Discover the transformative journey of overcoming fear with Kori Myka, founder of Calm Within Adult Swim, on the latest episode of the "Attract and Stand Out" podcast. Dive into how adults can conquer their fear of water through tailored mental and physical training. Learn how the life lessons from swimming extend beyond the pool, helping individuals build confidence and personal growth. Perfect for anyone interested in personal development, adult swim education, and the psychology of overcoming fear. Listen now to uncover powerful insights and strategies for embracing your unique path.
By Darlene Hawley January 6, 2025
Reflect on 2025, choose a transformative Word of the Year, and unlock success in the new year. Discover how 'Trust' fuels growth, leadership, and your personal brand.
By Darlene Hawley December 6, 2024
Struggling with imposter syndrome even after years of success? Discover how leaders, executives, and entrepreneurs overcome self-doubt and confidently share their expertise, personal brand, and client results. In this post, learn proven strategies to showcase your achievements without feeling like you’re bragging, transform testimonials into credibility boosters, and establish yourself as a trusted authority in your industry. By embracing your unique value, you’ll strengthen your personal brand, inspire trust, and drive sustainable business growth—proving that your “big brain” belongs front and center in your leadership journey.
By Darlene Hawley November 26, 2024
How Practicing Gratitude Can Recharge Leaders and Strengthen Business Connections
By Darlene Hawley November 21, 2024
Struggling with poor workplace communication? Discover actionable strategies to improve clarity, confidence, and listening at our holiday-themed Leadership Roundtable for HR leaders and executives.
A confident woman speaker addressing a group
By Darlene Hawley November 13, 2024
In this blog, we address practical strategies for overcoming nerves when speaking to senior or higher-titled audiences. Learn how to conquer imposter syndrome and boost your public speaking confidence when presenting to executives or experienced professionals. We explore common challenges, such as feeling unprepared, facing self-doubt, and managing industry jargon, and provide actionable tips to help you speak with authority, command respect, and leave a powerful impression. Ideal for women entrepreneurs, leaders, and emerging speakers looking to communicate confidently with high-level audiences.
By Darlene Hawley November 5, 2024
Join Darlene Hawley in Episode 104 of the Attract and Stand Out podcast, featuring Brenda Barbour, co-host of the Body Wealth Podcast. In this episode, they discuss the power of storytelling in health advocacy, overcoming personal health challenges, and practical self-care strategies. Discover how Brenda's inspiring journey and community-focused approach support Black women’s mental and physical well-being. Learn tips for finding your health flow, setting boundaries, and taking action toward well-being. Tune in for an episode filled with resilience, inspiration, and actionable insights for a healthier, more fulfilling life.
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