Blog Post
Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
6 Steps to a Profitable Online Business
Darlene Hawley
Whether you’re just starting out or you’ve been in business for a bit and are ready to take your business to the next level, I wanted to share my 6 step framework with you to help get you reach your goals.
I know you are taking action and doing the work to grow your profitable online business and I really appreciate you being apart of my community.
Whether you’re just starting out or you’ve been in business for a bit and are ready to take your business to the next level, I wanted to share my 6 step framework with you to help get you reach your goals.
I remember working 60+ hours as a single mom with a vision of doing something different with my life and taking the giant leap to start my own business so that I could provide for my son and that would also me the flexibility to tuck him in bed every night.
When I started my business I had all the knowledge and training I needed but I struggled with getting consistent clients and nearly gave up.
I’m happy to say that I pushed through and found a system that worked for me, and I’m sharing that framework with you today so that you can keep pushing forward too.
My hope is that you’ll implement my 6 step framework so that you can create the impact, freedom, and flexibility that you desire, and have a successful profitable online business.
Here is my 6 step framework to profitable online business:
Step 1- Build a solid foundation
Building a business is just like building a house. You have to create a solid strong concrete foundation for your business to stand on so that as you start to build your business, your growth can be supported. Step 1 is where we lay the foundation by honing in on your niche, get crystal clear on identifying your ideal client, create magnetic messaging and learn to share your story.
Step 2- Create a signature offer
Now it’s time to create a 1:1 signature offer that solves a problem for your ideal client and they can’t wait to pay you for. Start by brainstorming, write out every way you can help your ideal client. Then create a framework that will get them the results that they're looking for and write compelling copy for your sales page that will convert your ideal client into customers.
Step 3- Nurture and grow your list
To have a successful business you have to have a community of raving fans. People buy from those that they know, like and trust, so it’s important that you show up consistently and share valuable content. This is where you create a free gift for your audience, begin to send regular emails and start creating content that your ideal client needs to move forward.
Step 4- Client attraction and marketing
Though there are many ways to get clients and to market yourself online it’s important that you find a strategy that works best for you and allows you to show up consistently. At this step, you’ll want to find 10 ways you can commit to showing up each week for 10 hours to grow your business. Some are non-negotiable for every online business like writing your list and emailing new subscribers. Others you can pick and choose from to see what works best for you, host a webinar, attending local networking events, starting a facebook group, or offering mini sessions etc.
Step 5- Get visible and stand out from the competition
Determine where you’ll show up online and create a plan that has you getting seen, heard and paid. The more visible you are the quicker you’ll become known as the go-to expert in your niche. You’ll pick 1-2 social media platforms to start showing up and spend time on so that you can attract your ideal clients and set yourself apart.
Step 6- Get momentum
Now that you’ve built up your momentum it’s time to pull everything together and create a plan to take your business to the next level. At this step, you’ll create a solid 6-month action business plan that will show you what to do each hour, day, week and month to reach your goals and create your dream business.
It’s so important to have a plan like the one I shared above.
I’m curious, how do you feel after going through the 6 step framework?
Excited, Overwhelmed? I get it! The first time I worked with my coach I had the same feeling. She helped walk me through similar steps and it all starts to come together. I was no longer doing all the things that I saw others doing online and I created a plan that worked perfectly for me and allowed me to create my business on my terms.
I want that for you too.
So if you’re ready to stop doing all of the things and create a road map that works for you. Let’s hop on a free clarity call and help get you on track to reach your goals. I have two spots open right now, let's get started now and take 2020 by storm.
I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
Struggling with imposter syndrome even after years of success? Discover how leaders, executives, and entrepreneurs overcome self-doubt and confidently share their expertise, personal brand, and client results. In this post, learn proven strategies to showcase your achievements without feeling like you’re bragging, transform testimonials into credibility boosters, and establish yourself as a trusted authority in your industry. By embracing your unique value, you’ll strengthen your personal brand, inspire trust, and drive sustainable business growth—proving that your “big brain” belongs front and center in your leadership journey.
How Practicing Gratitude Can Recharge Leaders and Strengthen Business Connections
Struggling with poor workplace communication? Discover actionable strategies to improve clarity, confidence, and listening at our holiday-themed Leadership Roundtable for HR leaders and executives.
In this blog, we address practical strategies for overcoming nerves when speaking to senior or higher-titled audiences. Learn how to conquer imposter syndrome and boost your public speaking confidence when presenting to executives or experienced professionals. We explore common challenges, such as feeling unprepared, facing self-doubt, and managing industry jargon, and provide actionable tips to help you speak with authority, command respect, and leave a powerful impression. Ideal for women entrepreneurs, leaders, and emerging speakers looking to communicate confidently with high-level audiences.
Join Darlene Hawley in Episode 104 of the Attract and Stand Out podcast, featuring Brenda Barbour, co-host of the Body Wealth Podcast. In this episode, they discuss the power of storytelling in health advocacy, overcoming personal health challenges, and practical self-care strategies. Discover how Brenda's inspiring journey and community-focused approach support Black women’s mental and physical well-being. Learn tips for finding your health flow, setting boundaries, and taking action toward well-being. Tune in for an episode filled with resilience, inspiration, and actionable insights for a healthier, more fulfilling life.
Learn how to handle tough criticism with confidence and turn feedback into a tool for growth. In this blog, we share practical strategies for embracing constructive criticism, separating your work from your worth, and building a growth mindset to strengthen your leadership skills. Discover how to respond thoughtfully to feedback and use it as a stepping stone to success.
Master Strategies for Staying Calm, Confident, and In Control When Facing Tough or Unexpected Questions in Business Meetings and Presentations
Learn practical strategies to overcome the fear of speaking up in high-stakes meetings and presentations. Discover how to manage public speaking anxiety, build confidence, and make a lasting impact with your voice in important professional situations
Unlock your flow state on demand with expert Diane Allen in this podcast episode, where we reveal top strategies for boosting productivity, overcoming creative blocks, and stepping into authentic leadership effortlessly.
