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Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

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It's Time to Identify your Purpose

Darlene Hawley
Darlene Hawley, Personal Branding & Business Coach for  online service based business owners

Do you ever find yourself daydreaming, imagine you’re someone else or wishing you had a different life?

We’ve all been there.

I remember being a single mom working countless hours and desperately trying to figure out what I wanted to be “when I grew up,” I knew working 60+ hours a week in retail wasn’t where my heart was.

I wanted to live a life that meant something, be able to give more and help others follow their dreams.

That’s why I knew my purpose was to support women entrepreneurs build a life that is centered around their dreams.

I hear a lot of people talk about their why. Why they want to do something but I think it’s even more important to know your purpose.

When you’re doing the work you were put on this earth to do, it feels great.

Here are a few questions to ask yourself to uncover where your purpose lies.

What do you enjoy doing the most?
How do you spend your free time?
What would your friends say your known for?
What lights you up inside?
If you took a day off work, what would you do?
What was your dream job as a kid?


Spend some time answering these questions and see if anything jumps out at you. You might just uncover where your passion lies and start walking towards your purpose.

I’m curious, what steps can you take to start working towards living your dream life? Comment below and let me know the answer to the questions above.

Ps. Have you signed up for my 5- Day Attract & Stand Out Challenge?

Want to learn to share your story and build a brand that attracts your ideal clients and has you stand out as an expert?

Ready to leave your 9-5 and start a business but not sure where to start.

Then I have a challenge for YOU.

I’m sharing my top secrets for creating a strong brand foundation in my new FREE 5- Day Brand Challenge.

  • Learn why you are unique and how to stand out in your industry.
  • Get clear on who your ideal customers are and how to attract them.
  • See how the power of storytelling can be used to grow your brand.
  • Gain the confidence you need to thrive in business.


Join me for 5 days of brand building and fun.
Click here: http://bit.ly/2NaHs0tattractandstandout

***If you signed up before, please sign up again. I had some tech issues and may not have gotten your sign up.

Pss. I started a brand new FB group, please join us in the community and connect. I have a lot of exciting stuff coming up.
https://www.facebook.com/groups/1825272810857837/?ref=bookmarks



10 Effective Communication Tips

I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.

SUBMIT AN INTEREST APPLICATION TODAY

Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

By Darlene Hawley February 18, 2025
Welcome back to the Attract and Stand Out Podcast! In this inspiring episode, host Darlene Hawley chats with her long-time friend Danielle Hawthorne, a compassionate disruptor and truth teller devoted to honoring her worth and supporting others on their journey. Danielle shares her path to founding 'Worthy of Dignity,' a company dedicated to teaching leaders to recognize and elevate their teams based on their core values and holistic well-being. Discover how Danielle's experiences in toxic work environments led her to prioritize health and wellness, reducing burnout, and increasing team morale. Learn actionable insights on how leaders can foster inclusive and compassionate workplaces. Don't miss exciting details about Danielle's upcoming women's conference, 'Enough 2025,' aimed at empowering women to embrace their worth without having to earn it. Tune in for powerful stories, practical tips, and much more! 00:00 Introduction and Guest Welcome 01:16 Danielle's Journey to Worthy of Dignity 03:09 Impact of Leadership and Wellness 05:45 Creating a Culture of Value and Respect 13:23 Leading with Curiosity and Human Connection 16:55 Challenges and Changes in Leadership 17:36 The Power of Sharing Personal Stories 18:48 Self-Reflection and Personal Growth 19:21 The Importance of Rest and Setting Boundaries 21:46 Practical Tips for Slowing Down 25:47 Upcoming Women's Conference: Enough 2025 29:04 Ways to Work with Danielle 30:06 Rapid Fire Questions: Getting to Know Danielle 35:36 Conclusion and Final Thoughts
By Darlene Hawley February 4, 2025
Welcome back to the Attract and Stand Out Podcast! In this inspiring episode, host Darlene Hawley sits down with transformational coach and author Lenore Kantor. They dive into Lenore's journey from corporate executive to transformational coach, where she now helps high achievers unlock greater personal growth, professional fulfillment, and higher income. Lenore discusses the importance of authenticity, the challenges of entrepreneurship, and her new book, 'So What Do You Do? The Authentic Alchemy Path to Find Who You Are'. Whether you're a leader looking to navigate career transitions or an entrepreneur seeking authentic alignment in your work, this episode offers valuable insights and practical advice. Tune in to discover how to embrace change, align with your true self, and show up authentically in your professional and personal life. 00:00 Introduction and Guest Welcome 00:51 Lenore's Background and Journey 03:12 Navigating Career Transitions 06:36 Challenges of Entrepreneurship 09:11 Adapting to Change 14:50 Authenticity and Leadership 23:52 Future Plans and Projects 26:59 Rapid Fire Questions 30:14 Conclusion and Farewell ------- Lenore Kantor is a transformational coach, author, mentor, career advisor and inspirational speaker who guides smart high-achievers to greater personal growth, professional fulfillment and higher income by overcoming their blocks to creating soul-aligned work. She is the author of So, What Do You Do? The Authentic Alchemy Path to Find Who You Are, an unconventional guidebook and eight-step path for conscious leaders to discover their work in the world (launching February ’25). Lenore's holistic multi-disciplinary approach evolved over 30+ years as a former corporate marketing executive, soulpreneur and founder of Growth Warrior. Lenore integrates empathy with no BS, business strategy, marketing and product launch expertise with intuitive insight and multiple healing modalities. She's a former corporate marketing executive and has been a strategic advisor and outsourced CMO to high-growth businesses, mentored founders across multiple startup accelerators, and is a Capstone and Career Advisor to Bard’s MBA in Sustainability and part of Columbia’s Career Coaching Network. www.growthwarrior.co https://www.linkedin.com/in/lenorekantor https://www.instagram.com/lenorekantor/ https://www.facebook.com/growthcoach/ ---- Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
By Darlene Hawley January 20, 2025
Discover the transformative journey of overcoming fear with Kori Myka, founder of Calm Within Adult Swim, on the latest episode of the "Attract and Stand Out" podcast. Dive into how adults can conquer their fear of water through tailored mental and physical training. Learn how the life lessons from swimming extend beyond the pool, helping individuals build confidence and personal growth. Perfect for anyone interested in personal development, adult swim education, and the psychology of overcoming fear. Listen now to uncover powerful insights and strategies for embracing your unique path.
By Darlene Hawley January 6, 2025
Reflect on 2025, choose a transformative Word of the Year, and unlock success in the new year. Discover how 'Trust' fuels growth, leadership, and your personal brand.
By Darlene Hawley December 6, 2024
Struggling with imposter syndrome even after years of success? Discover how leaders, executives, and entrepreneurs overcome self-doubt and confidently share their expertise, personal brand, and client results. In this post, learn proven strategies to showcase your achievements without feeling like you’re bragging, transform testimonials into credibility boosters, and establish yourself as a trusted authority in your industry. By embracing your unique value, you’ll strengthen your personal brand, inspire trust, and drive sustainable business growth—proving that your “big brain” belongs front and center in your leadership journey.
By Darlene Hawley November 26, 2024
How Practicing Gratitude Can Recharge Leaders and Strengthen Business Connections
By Darlene Hawley November 21, 2024
Struggling with poor workplace communication? Discover actionable strategies to improve clarity, confidence, and listening at our holiday-themed Leadership Roundtable for HR leaders and executives.
A confident woman speaker addressing a group
By Darlene Hawley November 13, 2024
In this blog, we address practical strategies for overcoming nerves when speaking to senior or higher-titled audiences. Learn how to conquer imposter syndrome and boost your public speaking confidence when presenting to executives or experienced professionals. We explore common challenges, such as feeling unprepared, facing self-doubt, and managing industry jargon, and provide actionable tips to help you speak with authority, command respect, and leave a powerful impression. Ideal for women entrepreneurs, leaders, and emerging speakers looking to communicate confidently with high-level audiences.
By Darlene Hawley November 5, 2024
Join Darlene Hawley in Episode 104 of the Attract and Stand Out podcast, featuring Brenda Barbour, co-host of the Body Wealth Podcast. In this episode, they discuss the power of storytelling in health advocacy, overcoming personal health challenges, and practical self-care strategies. Discover how Brenda's inspiring journey and community-focused approach support Black women’s mental and physical well-being. Learn tips for finding your health flow, setting boundaries, and taking action toward well-being. Tune in for an episode filled with resilience, inspiration, and actionable insights for a healthier, more fulfilling life.
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