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Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

Grab the Communication Guide

How to Show Up in a Big Way, and Kick Self-Doubt to the Curb.

Darlene Hawley

Often we as business owners continue searching for the answers watching more videos, reading more blogs, asking google yet another question. Instead of trusting that we already have the answers.

Darlene Hawley, Personal Branding & Business Coach for  online service based business owners

My four year old asks me about 500 questions a day.


He is super curious about the world around him.


Normally I answer his questions and give little thought to it, but the other day he asked me a question and I told him I didn’t know the answer.


He stopped walking, hands on hips and said, “You know everything mom, what’s the answer?”


It made me think of how often we as business owners continue searching for the answers watching more videos, reading more blogs, asking google yet another question.


Instead of trusting that we already have the answers.


We're always searching, trying to make sure we have the perfect answer, letting that self-doubt creep in.


When in all reality the answer is already inside of us.


Most of the time we're just too afraid to put ourselves out there and communicate our message.


Here are my top 3 tips to show up in a big way, and kick the self-doubt to the curb.


1. Stop comparing yourself to others .

Stop watching what others are doing in your industry and start doing it your way. I can’t tell you how many times I’ve gotten caught up watching what other experts are doing and felt like I couldn’t do it, because they already did. It’s so not true. No one can do what you do the way that you can. Your story is exactly what someone needs to hear and you're going to resonate with your people.


2. Create a mindset routine that feels good to you .

Grab a journal and free write every morning. Listen to uplifting podcasts on your way to drop kids off to school. Curl up in a hot bath or read a personal development book that feeds your soul. Do what feels good to you, ask yourself if it brings you joy? If it does keep doing it if it doesn’t then try something else until you find what works for you. I can’t tell you how often we do things just because we see others doing it. Not everything is going to work for you. Pave your own path the way only you can.


3. Surround yourself with people who get you and nurture those relationships.

Being an entrepreneur isn’t for the faint at heart. Not everyone around you understands what you're doing or knows how to support you. Connect with other entrepreneurs and hang out with them, meet for coffee virtually or in person. Join a local networking group, show up in online groups. Community is key, show up and be you. Build true relationships that feel good and help keep you on track when self-doubt try’s to creep back in.


Ps. I’ve built a community of like-minded female entrepreneurs jump into my FB Community Attract & Stand Out Brand Builders . Join us and start building connections and take your business to the next level .

10 Effective Communication Tips

I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.

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Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

By Darlene Hawley February 18, 2025
Welcome back to the Attract and Stand Out Podcast! In this inspiring episode, host Darlene Hawley chats with her long-time friend Danielle Hawthorne, a compassionate disruptor and truth teller devoted to honoring her worth and supporting others on their journey. Danielle shares her path to founding 'Worthy of Dignity,' a company dedicated to teaching leaders to recognize and elevate their teams based on their core values and holistic well-being. Discover how Danielle's experiences in toxic work environments led her to prioritize health and wellness, reducing burnout, and increasing team morale. Learn actionable insights on how leaders can foster inclusive and compassionate workplaces. Don't miss exciting details about Danielle's upcoming women's conference, 'Enough 2025,' aimed at empowering women to embrace their worth without having to earn it. Tune in for powerful stories, practical tips, and much more! 00:00 Introduction and Guest Welcome 01:16 Danielle's Journey to Worthy of Dignity 03:09 Impact of Leadership and Wellness 05:45 Creating a Culture of Value and Respect 13:23 Leading with Curiosity and Human Connection 16:55 Challenges and Changes in Leadership 17:36 The Power of Sharing Personal Stories 18:48 Self-Reflection and Personal Growth 19:21 The Importance of Rest and Setting Boundaries 21:46 Practical Tips for Slowing Down 25:47 Upcoming Women's Conference: Enough 2025 29:04 Ways to Work with Danielle 30:06 Rapid Fire Questions: Getting to Know Danielle 35:36 Conclusion and Final Thoughts
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By Darlene Hawley January 20, 2025
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By Darlene Hawley January 6, 2025
Reflect on 2025, choose a transformative Word of the Year, and unlock success in the new year. Discover how 'Trust' fuels growth, leadership, and your personal brand.
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Struggling with imposter syndrome even after years of success? Discover how leaders, executives, and entrepreneurs overcome self-doubt and confidently share their expertise, personal brand, and client results. In this post, learn proven strategies to showcase your achievements without feeling like you’re bragging, transform testimonials into credibility boosters, and establish yourself as a trusted authority in your industry. By embracing your unique value, you’ll strengthen your personal brand, inspire trust, and drive sustainable business growth—proving that your “big brain” belongs front and center in your leadership journey.
By Darlene Hawley November 26, 2024
How Practicing Gratitude Can Recharge Leaders and Strengthen Business Connections
By Darlene Hawley November 21, 2024
Struggling with poor workplace communication? Discover actionable strategies to improve clarity, confidence, and listening at our holiday-themed Leadership Roundtable for HR leaders and executives.
A confident woman speaker addressing a group
By Darlene Hawley November 13, 2024
In this blog, we address practical strategies for overcoming nerves when speaking to senior or higher-titled audiences. Learn how to conquer imposter syndrome and boost your public speaking confidence when presenting to executives or experienced professionals. We explore common challenges, such as feeling unprepared, facing self-doubt, and managing industry jargon, and provide actionable tips to help you speak with authority, command respect, and leave a powerful impression. Ideal for women entrepreneurs, leaders, and emerging speakers looking to communicate confidently with high-level audiences.
By Darlene Hawley November 5, 2024
Join Darlene Hawley in Episode 104 of the Attract and Stand Out podcast, featuring Brenda Barbour, co-host of the Body Wealth Podcast. In this episode, they discuss the power of storytelling in health advocacy, overcoming personal health challenges, and practical self-care strategies. Discover how Brenda's inspiring journey and community-focused approach support Black women’s mental and physical well-being. Learn tips for finding your health flow, setting boundaries, and taking action toward well-being. Tune in for an episode filled with resilience, inspiration, and actionable insights for a healthier, more fulfilling life.
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