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Ep 93 - Unleash Your Superpowers with Purvi Shah

Darlene Hawley

Discover the transformative power of authenticity and storytelling in personal branding, and learn how to stand out authentically in a crowded market.

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Welcome back, everyone, to another episode of the Attract and Stand Out podcast! I'm your host, Darlene Hawley, and today's interview is an exciting one. I'm joined by Purvi Shah, a personal brand strategist and all-around amazing human being. I had the pleasure of chatting with Purvi about a month ago, and I was instantly impressed by her work.


Personal branding is a topic close to my heart, and Purvi's insights are invaluable. In today's episode, we delve deep into the world of personal branding—what it means, why it's essential, and how to stand out authentically in a crowded market.


Purvi's journey into personal branding is deeply rooted in her upbringing and experiences. Growing up with a mother who was a beautician, Purvi witnessed firsthand the transformative power of confidence that comes from feeling good inside and out. This early exposure ignited her passion for beauty and self-expression.


As she embarked on her career in the beauty industry, Purvi encountered challenges that many of us can relate to—the pressure to conform and fit in. But she quickly learned that authenticity is the key to success. By embracing her unique qualities and refusing to blend in, Purvi not only found her voice but also became a top performer in her field.


Darlene and Purvi share stories of their own journeys towards authenticity, highlighting the importance of embracing one's uniqueness and staying true to oneself. They emphasize the power of storytelling in personal branding, noting that our stories are what connect us to others and make us memorable.


Throughout the conversation, Purvi offers practical advice for building a personal brand that stands out. From identifying your superpowers to crafting compelling messaging, she guides listeners through the process of defining their brand and communicating it effectively.


The discussion also touches on the role of integrity in personal branding, emphasizing the importance of delivering value and maintaining authenticity in all interactions.


As the episode concludes, Darlene and Purvi leave listeners with valuable insights and actionable steps to elevate their personal brands. From mastering the art of storytelling to cultivating a strong online presence, they empower listeners to embrace their uniqueness and confidently showcase it to the world.


If you're ready to take your personal brand to the next level, this episode is a must-listen. Tune in to discover the secrets to standing out authentically in a crowded marketplace, and start attracting the right opportunities for success.


Thank you for joining us on the Attract and Stand Out podcast. Don't forget to subscribe and leave a review to help spread the word. And remember, your uniqueness is your greatest asset—embrace it, own it, and let your light shine!


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Purvi Shah is an award winning Hair/Makeup Artist and has mastered her craft in personal brand/image consulting with expertise in makeup artistry and wardrobe styling for over 25 years. She has been trained in eastern and western techniques in both India and the USA, and founded On Point Image Consulting to provide her clients with a holistic and personalized approach to style in order to bring them the confidence and success that aligns their image with their personal and professional goals. 

Bringing a critical and precise focus and analysis of the styles, personal branding and non-verbal communication techniques employed by today’s thought leaders, executives and professionals, she leads customized workshops and coaches on image strategy. She believes image perception directly impacts profitability and success, and with tools like color theory, style and wardrobe analysis, she empowers clients to embody and build their brand with impact and influence, ensuring their outer image matches their inner brilliance.


https://www.facebook.com/purvi.k.shah.71

https://www.linkedin.com/in/purvi-ken-shah-b2479421/

Free Gift~ 5 Steps To Become A Sales Magnet- https://www.onpointimageconsulting.com/freegift


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Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact.

Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/commu...

Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline

Grab a Chai and let's Connect:

https://darlenehawley.com

✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

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10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

By Darlene Hawley October 27, 2025
Carolyn Bennett-Sullivan, a seasoned keynote speaker, TEDx presenter, and change strategist, shares her incredible journey from a challenging career in pharma sales to becoming a transformational catalyst. She discusses overcoming fear-based thinking, navigating major business disruptions, and building trust in organizations. Whether you're a heart-centered entrepreneur or an executive leader, this conversation is packed with valuable insights on how to lead confidently, handle major transitions, and create a business that thrives. Curious to learn more? Visit darlenehawley.com/workwithme. 00:41 Meet Carolyn Bennett Sullivan 01:48 Carolyn's Journey and Overcoming Fear 04:15 Navigating Workplace Disruptions 07:21 Tools for Leaders and Employees 15:03 The Importance of Communication and Engagement 21:19 The Importance of Team Buy-In 22:49 Building Relationships in Sales 27:21 Future Plans and Goals 29:26 Rapid Fire Questions 35:09 Conclusion and Contact Information Carolyn is an inspiring keynote speaker, transformational catalyst, and change strategist. As a TEDx speaker, author, and consultant, she leverages her corporate sales and small business expertise to help organizations create strategies for navigating business disruptions through mindset mastery. Her deep understanding of psychology, neuroscience, and business uncovers barriers to change and guides individuals to overcome obstacles, build resilience and unlock their highest capabilities. You can engage with Carolyn at: https://linkedin.com/in/carolynbennettsullivan https:instagram.com/cbsullivan https://facebook.com/carolynbennettsullivan ------ Hi I’m Darlene Hawley and I help ambitious entrepreneurs and executive women find their voice, craft powerful messaging, and regulate their nervous system so they can speak up with confidence in high-stakes conversations, client meetings, and on stages ... without second-guessing themselves. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
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