Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Ep. 91 - Positioning Your Personal Brand with Susan Friesen
On episode 91 of the Attract and Stand Out Podcast, dive into the world of brand positioning with my special guest Susan Friesen.
When two brand strategists get together and chat you know it's going to be good. Our conversation reveals the transformative journey of becoming a branding expert and its pivotal role in business success.
In this episode, Susan shares invaluable insights, including:
~The Evolution of Brand Positioning: Explore Susan's two-decade journey from digital novice to branding pioneer, highlighting the evolution of branding as a foundational business strategy.
~The Significance of Personal Brand for Entrepreneurs: Discover the importance of personal branding in connecting with your target audience and how to refine your brand message for maximum impact.
~Challenges and Sustainability: Uncover the hurdles faced in the industry and the importance of authenticity and ethical use of tools like AI in maintaining trust and relevance.
~Innovative Ideas and Long-term Growth: Explore the potential of artificial intelligence in branding and marketing and how to embrace it as a tool for ideation and efficiency without sacrificing human creativity and connection.
Don't miss out—subscribe now for more wonderful conversations!
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Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media. With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity. Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry.
Grab Susan's free guide for anyone who is not getting the qualified leads they want and need. It's called "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients" www.BrandIdentitySteps.com
IG: https://www.instagram.com/susan.evisionmedia/ LI: https://www.linkedin.com/in/evisionmedia/ FB: https://www.facebook.com/eVisionMedia
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Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact.
Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide
Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline
Grab a Chai and let's Connect:
https://darlenehawley.com
https://linkedin.com/in/darlenehawley
I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
