Creating Your Brand Story



Learn why storytelling is so powerful and how to use it in your business.



Creating Your Brand Story


Instead of writing emails or recording videos to connect with your audience you find yourself scrolling through and hearting other people’s post and feeling down because everyone else seems to have their life and business put together. You’re tired of beating yourself up for not creating amazing content and showing up consistently for your community.


You’re feeling exhausted and frustrated that you’re doing all the things but not attracting your ideal clients or standing out online. You feel invisible and like nothing you do is working. You feel like everyone else has it together and you feel defeated and that no matter what you do you can’t make this business work.


It seems like everyone else has a story to tell and you can’t connect the dots to why the pieces of your life would even matter to your audience. You’re sharing bits and piece of your story but it’s not drawing people in. You know you’re story is going to help others and heal them but every time you write it out you walk away as you’re not sure why your community needs to hear it or if they even would care.


Every morning you dread getting out of bed and are tired of spending countless hours online with nothing to show for it at the end of the day.

What if sharing your story didn’t feel so hard?

Imagine if you knew which pieces of your life story would connect you to your audience and have them leaning in to want to hear more. You feel confident in what you’re sharing and you know that every story you share is helping heal others as they can see themselves in what you’re sharing.


You’re showing up consistently and building relationship with people and they turn to you because they know, like and trust you. They feel like they know you and that you’ve been friends for years.


Your message is resonating and you feel closer than ever to the connections in your community. Your community is growing and their asking questions and engaging with you each time you post.


You’re ready to start sharing your story on stages and to make the impact you know you were meant for. You’ve stepped into your true authentic self and you have crystal clear clarity on who you are and how your message is making an impact on others’ lives. You’re feeling confident and standing out and becoming known as the expert in your industry.


Do any of these sound familiar? 

• You wrote an email and deleted it because you were afraid of what people would think about you if you shared that story.


• You’re afraid that the story you want to share doesn’t connect to your audiences.


• You’re worried about hurting someone’s feelings if you shared a personal story about people in your life.


• You want to provide value and build credibiltiy with your audience but you’re not sure if it will resonate and build trust and likeability.


Who We Are

Hi, I’m Darlene and I help ambitious, heart-centered online entrepreneurs who are struggling with building a successful personal brand and business. You’re afraid to share your unique life story but know you need to stand out if you want to build an authentic, and profitable online business. I help you build a solid brand foundation so you can share your message with the world, attract dream clients and have the impact, freedom, and flexibility you desire.

As a result of this intensive, you’ll... 

 • Learn why Storytelling is so powerful so you can start sharing your story and connect with your ideal clients.

• Identify which pieces of your story matter so that you can relate it to your audience and connect the pieces of your story in a way that draws your audience in.

• Learn how to structure your story so you can activate emotions, create trust and resonate with your clients. 

• Share your story in a way that feels good to you and doesn’t have you worried about who will read it.

• I’ll help you identify exactly what it is about you and your brand so that you attract your ideal clients and stand out in your industry and makes the competition irrelevant. 

Creating Your Brand Story Includes:

Brand Story Pre-questionnaire

This simple pre-questionnaire will help you start to think about your story and what foundational pieces are important when sharing your life lessons.


Brand Story Coaching Session

In this 60-minute video session, you’ll get clarity on which stories to share and how to connect them to your messaging so that you have the confidence to share your story on video, blogs, guest posts, and podcasting.


Brand Story Workbook

We’ll uncover the 3 connector stories that you can share on your website, in social media posts, guest post and on podcasts that will resonate with your audience. This workbook will help you map out the different story types need to share your story. These will help you start showing up and building a relationship with your audience. 


Brand Story follow-up session

Two weeks later we’ll check in to see how you’re doing with crafting and sharing your stories and we’ll adjust your plan as needed to make sure you’re showing up and connecting with your ideal clients. You’ll leave the session feeling clear on how to move forward and where to share your story at next.


Great! So what does this mean for you?


You can finally start sharing your story in a way that connects with your audience. I can help you communicate it in a way that makes you attract your ideal clients and stand out in your industry.


Your Investment: $444


Let's Get Started

Are you interested in working with me? Excellent! 


Step 1. Schedule Your first call. 


Step 2. Watch for your Invoice to be emailed.


Step 3. Within 24 hours of making your payment, you’ll receive an email from me with your pre-questionnaire and instructions for booking your session. 


Step 4. At the scheduled time of your session, we’ll get to work to help you connect the pieces of your story and create a plan for how you can share your message to start attracting your ideal audience and increase your visibility.


Step 4. But wait there is more. Two weeks after your Intensive we will meet for a 30 minute call to check in on your progress and make sure that the your message is converting and that your sharing all of the right pieces of your story.


Have questions? Email me: darene@darlenehawley.com


Strategies & Plans

“Darlene helped me write my story in a way that was authentic and powerful. I now have the confidence to show up online and in podcast interviews to share my story in a way that feels good and I'm attracting the people I want to work with.” ~ Jackie, Life Coach
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