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What Happened To You? Conversations on Trauma, Resilience, and Healing.

Darlene Hawley

Oprah Winfrey and Dr. Bruce D. Perry’s book, What Happened To You? Conversations on Trauma, Resilience, and Healing. (I highly recommend you read this as part of the work you do to stay trauma-informed for yourself or as you work with others.)

The shift of people asking “What is wrong with you?” to “What happened to you”?

{Poolside Muse} What Happened To You?

An estimated 46% of children experience trauma at some point in their young lives, and that number increases to 61% into adulthood, according to the Substance Abuse and Mental Health Services Administration.

The trigger that takes us back to those moments can come without warning, they sneak up and surprise us.

Even when we're aware of the trigger it can still consume us at the moment and bring us back to the event and memory as if we are re-living it... again and again.

As a coach, trainer, facilitator, and someone who has gone through trauma several times myself this is something that I see and watch for when I work with clients.

And I’ve witnessed the flicker in the eyes of my clients during our 1:1 work or when facilitating a training.

Fireworks are one of my triggers.

As I've shared with you, losing my mom and almost losing my oldest son on the 4th of July in 2001… the sound, smell, and sight of fireworks instantly take me back to standing in a hospital room staring out the window, next to my five-year-old watching him sleep after head surgery and trying to cope with the grief that was consuming me, that my mom was no longer on this earth.

I remember sitting there frozen, in shock and watching, hearing, and seeing the city of Las Vegas light up.

My body and mind remember and go back to that frozen and shocked place anytime I see or hear fireworks, still to this day.

I see it in the work I do today when working with clients as we talk through their life and the events that happen to them, that have led them to do the work that they do and are so passionate about. Especially as we start to uncover their story and determine what parts they choose to share as part of their personal brand.

It often stirs up a lot of emotions and feelings, some that they have not felt or dealt with for years.

It also shows up often in their confidence, or for many, it’s part of the lack of confidence.

I just finished listening to Oprah Winfrey and Dr. Bruce D. Perry’s book, What Happened To You? Conversations on Trauma, Resilience, and Healing. (I highly recommend you read this as part of the work you do to stay trauma-informed for yourself or as you work with others.)

The shift of people asking “What is wrong with you?” to “What happened to you”?

… is insanely powerful and is how we need to start looking at everyday life as so much can start to be understood by this simple reframe.

Oprah shared in the book that after interviewing over 40,000 people, there was one question that every single person asked at the end of each interview and it was, “How did I do?”

I’ve heard those words come out of my mouth after being interviewed on podcasts or after speaking on stages and I’ve heard them from so many of my podcast guests and clients.

We’re all searching for acceptance, for love, to be worthy, and search of being good enough. Even wanting and needing to be validated, often because of events that have happened to us.

Part of the work I do with my clients is to start to decouple the trauma and life events that have happened so they can heal.

As we share our story, we begin to heal and we also give permission to others to share more of themselves and walk in their truth.

Dr. Bruce D Perry shared in the book that, “Awareness coupled with connectedness, together these can create trauma-informed community.”

As leaders and entrepreneurs, it’s so important that we start to uncover our wounds, watch and pay close attention to what is happening around us so that we speak up when we see things and carefully lead others to get the support they need.

What thoughts, feelings, and sensations came up for you as you think back to how trauma has impacted your life? And what comes up for you as you explore how paying closer attention to what’s happened to others as you lead and support others on their journey by being trauma-informed?

I leave you with a quote that Oprah shared in the book by ― Iyanla Vanzant

“Until you heal the wounds of your past, you are going to bleed. You can bandage the bleeding with food, with alcohol, with drugs, with work, with cigarettes, with sex; But eventually, it will all ooze through and stain your life. You must find the strength to open the wounds, stick your hands inside, pull out the core of the pain that is holding you in your past, the memories, and make peace with them.”


✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

By Darlene Hawley March 25, 2025
The Day I Learned That Selling Isn’t About Selling Ten years ago, I was on a sales call with someone who I knew would benefit from working with me. I had all my points prepared, I knew the value of my offer, and the moment I started “explaining” the coaching package, I could feel her pulling back. She went quiet. Her energy shifted. You know that moment when you can tell someone is already backing away even though you're still mid-sentence? I paused, smiled and took a deep breath and said, “Can I tell you a quick story?” I shared how I’d once been in her exact shoes... unsure, overwhelmed, and wondering if investing in myself was really the right move. I told her how I’d made that leap anyway… and shared what had changed for me during that process. That’s when she leaned in. She wasn’t sold by my offer. She was moved by the story. And that’s when I realized: Storytelling sells—without the “salesy used car salesman” vibe. Why Storytelling Works So Well in Sales Let’s be honest...no one wants to feel sold to, yet we all love to buy. What people do want is to feel seen, heard and valued. And storytelling does exactly that. In fact, studies show that people remember stories up to 22x more than facts alone. And even more powerful? A story creates emotion... and emotion drives action. If you’re struggling to convert prospects into clients, it’s not that your offer isn’t good. It’s that you might not be telling the right story to make someone feel why it matters. 3 Types of Stories That Sell (Without Feeling Pushy) 1. The “I’ve Been Where You Are” Story This is your empathy bridge. When you share a relatable story from your own experience, your audience sees themselves in you. You’re not just a coach, consultant, or expert.... you’re a human being who gets it. Example: “I used to feel invisible online. I would write a post, hit publish, and hear crickets. It wasn’t until I started sharing my story that people began engaging, reaching out, and eventually becoming a client.” This story builds trust and shows them, “If she figured this out, maybe I can too.” 2. The Client Success Story People like proof, evidence of how it will work. And no, this doesn’t mean sharing stats or results in bullet points. It means telling the transformation journey. Example: “Jackie, a life coach, came to me unsure of what to say in her content. After taking my storytelling course, she started sharing her story in her newsletter and during conversations and landed three new clients within the first month. Why? Because her audience felt connected to her.” It’s not about showing off, it’s about showing what’s possible. 3. The Vision Story Paint the picture of what life could look like for them if they take action. The power of this story lies in aspiration. Example: “Imagine waking up with clarity around your message. You open your laptop, write a post with confidence, and get a message from someone who says, ‘I felt like you were speaking directly to me.’ That’s what happens when your story connects.” When people can see their future selves in the story you tell, they want more of what you have to offer. How to Start Using These Stories in Your Sales Process Now that you’ve got the story types, here’s where to use them: On your website – especially your About page and sales pages In your emails – every time you’re adding value or selling connect with a story On strategy calls – as a way to shift from pressure to connection On social media – to build relationships and nurture your community Tip: Start building a Story Bank. Open a notes tab or a doc and jot down 2–3 small moments from your life or business each day. That way, when it’s time to write content or show up for a launch... you’re never starting from scratch. Selling Through Story Isn’t Manipulative—It’s Meaningful When you tell stories with heart and authenticity, you’re not convincing people to buy, you’re helping them see that they’re not alone. You’re offering a way to move forward. And when you do that? Selling doesn’t feel awkward, It feels like service. One of my mentors, Kendrick Shope, always says: “Selling is helping.” And she’s absolutely right. Because when you sell through storytelling, you’re not pushing, you’re guiding. You’re inviting people into a transformation that you know is possible. When you lead with your heart and with empathy and share your truth, you're not just building a business... you’re building trust What might shift for you if you started weaving more of your story into how you connect with your team, clients and community?
By Darlene Hawley March 21, 2025
Women leaders with chronic illness face unique challenges in business. Learn how to manage energy, set boundaries, and build sustainable success.
By Darlene Hawley March 19, 2025
The 3 Biggest Storytelling Mistakes Entrepreneurs & Leaders Make (And How to Fix Them)
By Darlene Hawley February 18, 2025
Welcome back to the Attract and Stand Out Podcast! In this inspiring episode, host Darlene Hawley chats with her long-time friend Danielle Hawthorne, a compassionate disruptor and truth teller devoted to honoring her worth and supporting others on their journey. Danielle shares her path to founding 'Worthy of Dignity,' a company dedicated to teaching leaders to recognize and elevate their teams based on their core values and holistic well-being. Discover how Danielle's experiences in toxic work environments led her to prioritize health and wellness, reducing burnout, and increasing team morale. Learn actionable insights on how leaders can foster inclusive and compassionate workplaces. Don't miss exciting details about Danielle's upcoming women's conference, 'Enough 2025,' aimed at empowering women to embrace their worth without having to earn it. Tune in for powerful stories, practical tips, and much more! 00:00 Introduction and Guest Welcome 01:16 Danielle's Journey to Worthy of Dignity 03:09 Impact of Leadership and Wellness 05:45 Creating a Culture of Value and Respect 13:23 Leading with Curiosity and Human Connection 16:55 Challenges and Changes in Leadership 17:36 The Power of Sharing Personal Stories 18:48 Self-Reflection and Personal Growth 19:21 The Importance of Rest and Setting Boundaries 21:46 Practical Tips for Slowing Down 25:47 Upcoming Women's Conference: Enough 2025 29:04 Ways to Work with Danielle 30:06 Rapid Fire Questions: Getting to Know Danielle 35:36 Conclusion and Final Thoughts
By Darlene Hawley February 4, 2025
Welcome back to the Attract and Stand Out Podcast! In this inspiring episode, host Darlene Hawley sits down with transformational coach and author Lenore Kantor. They dive into Lenore's journey from corporate executive to transformational coach, where she now helps high achievers unlock greater personal growth, professional fulfillment, and higher income. Lenore discusses the importance of authenticity, the challenges of entrepreneurship, and her new book, 'So What Do You Do? The Authentic Alchemy Path to Find Who You Are'. Whether you're a leader looking to navigate career transitions or an entrepreneur seeking authentic alignment in your work, this episode offers valuable insights and practical advice. Tune in to discover how to embrace change, align with your true self, and show up authentically in your professional and personal life. 00:00 Introduction and Guest Welcome 00:51 Lenore's Background and Journey 03:12 Navigating Career Transitions 06:36 Challenges of Entrepreneurship 09:11 Adapting to Change 14:50 Authenticity and Leadership 23:52 Future Plans and Projects 26:59 Rapid Fire Questions 30:14 Conclusion and Farewell ------- Lenore Kantor is a transformational coach, author, mentor, career advisor and inspirational speaker who guides smart high-achievers to greater personal growth, professional fulfillment and higher income by overcoming their blocks to creating soul-aligned work. She is the author of So, What Do You Do? The Authentic Alchemy Path to Find Who You Are, an unconventional guidebook and eight-step path for conscious leaders to discover their work in the world (launching February ’25). Lenore's holistic multi-disciplinary approach evolved over 30+ years as a former corporate marketing executive, soulpreneur and founder of Growth Warrior. Lenore integrates empathy with no BS, business strategy, marketing and product launch expertise with intuitive insight and multiple healing modalities. She's a former corporate marketing executive and has been a strategic advisor and outsourced CMO to high-growth businesses, mentored founders across multiple startup accelerators, and is a Capstone and Career Advisor to Bard’s MBA in Sustainability and part of Columbia’s Career Coaching Network. www.growthwarrior.co https://www.linkedin.com/in/lenorekantor https://www.instagram.com/lenorekantor/ https://www.facebook.com/growthcoach/ ---- Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
By Darlene Hawley January 20, 2025
Discover the transformative journey of overcoming fear with Kori Myka, founder of Calm Within Adult Swim, on the latest episode of the "Attract and Stand Out" podcast. Dive into how adults can conquer their fear of water through tailored mental and physical training. Learn how the life lessons from swimming extend beyond the pool, helping individuals build confidence and personal growth. Perfect for anyone interested in personal development, adult swim education, and the psychology of overcoming fear. Listen now to uncover powerful insights and strategies for embracing your unique path.
By Darlene Hawley January 6, 2025
Reflect on 2025, choose a transformative Word of the Year, and unlock success in the new year. Discover how 'Trust' fuels growth, leadership, and your personal brand.
By Darlene Hawley December 6, 2024
Struggling with imposter syndrome even after years of success? Discover how leaders, executives, and entrepreneurs overcome self-doubt and confidently share their expertise, personal brand, and client results. In this post, learn proven strategies to showcase your achievements without feeling like you’re bragging, transform testimonials into credibility boosters, and establish yourself as a trusted authority in your industry. By embracing your unique value, you’ll strengthen your personal brand, inspire trust, and drive sustainable business growth—proving that your “big brain” belongs front and center in your leadership journey.
By Darlene Hawley November 26, 2024
How Practicing Gratitude Can Recharge Leaders and Strengthen Business Connections
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