Blog Post
Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
How to Grow an Audience Organically Online
Darlene Hawley
If you want to grow your coaching, consulting or service based business and attract your ideal audience organically online, then this video is for you.
I went LIVE on YouTube for the first time! But get this...
I finally found time in my week with a quiet moment to record my first live youtube video and guess what happens. Yep, you guessed it the door bell rang as soon as I hit the live button. (watch the video to see my face ...haha)
Believe it or not my kids came in the room to tell me there was someone at the door but saw that I was recording and quietly went back to their virtual school break and ignored the guy at the door (mom win).
Is running your business feeling hard right now?
I get it, every dang day seems to be a new challenge but I know that we can do this... Remember my manta...I do hard (scary) things!
One foot in front of the other, one baby step at a time.
OH back to my first LIVE YouTube Video....head over and watch it now. It's broken down into 8 easy steps to grow your business.
If you want to grow your coaching, consulting, or service-based business and attract your ideal audience organically online, then this video is for you.
Subscribe while you're there so you get notified when I go LIVE next and leave a comment.If you want to grow your coaching, consulting or service based business and attract your ideal audience organically online, then this video is for you.
While working with thousands of clients over the past 13 years I’ve learned how to organically build, grow and scale your online business. Today I want to share with you my top tips with you.
- Know who your audience is. who do you want to work with, be clear on what your niche is and then know your audience what keeps them up at 2am.
- Create content that attracts your audience. Every modern business needs to create content to build brand recognition. Now that you know who your ideal audience is. It's important that you create content that speaks directly to them. What do they struggle with, what are their pain points, create content that solves their problem and shows your expertise. Share stories in every piece of content you create as your audience is 22x more likely to remember what you share when you wrap storytelling into your content. Use graphic and brand photos with your content to build brand recognition too.
- Create a lead magnet/freebie.
What can you give to them to help them solve a problem that is step zero to what you teach. Attract them into you by helping them get a quick win. Once they’re on your email list then you can nurture them. Create a set of emails called a nurture sequence so that you can build on the know like and trust factor.
- Let them know you have something to buy, offer and share it. Don’t be afraid to sell to them. Remember if you only add value they won’t know that you can help them further. You have to let them know how they can work with you. This is the difference between having a hobby vs. a revenue-generating business.
- How to work with you. send them to your work with me page so they can learn more about how you work and what results they’ll achieve when working with you.
- Lead them to schedule a clarity call so you can determine if you’re a good fit.
Your interviewing them just as much as they’re interviewing you. Remember this is your business and you get to choose who you work with and the types of projects and clients you support.
- Follow-up is the secret sauce.
50% of sales are closed in follow-up. Create a system that works for you to keep in touch with alliance partners, potential clients, current clients & past clients and stay in touch, so they keep you top of mind when they’re ready to work with you or if they meet someone who they can refer to you. 70% of my business comes from referrals because of having a strong follow-up system in place.
- Be consistent-keep showing up. No matter what is happening keep showing up, be consistent and never get up. Growing a business and making consistent money is hard work and it’s important that you keep going no matter what. Break throughs happen when you least expect it and happen just after most people give up on themselves. Give yourself permission to do hard things and to push through no matter what.
I believe in you.
You’re allowed to stand out.
You’re allowed to shine.
You’re allowed to be YOU!
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Hi I'm Darlene Hawley, a mother, wife, connector, storyteller and dream builder. I'm also a Brand & Online Business Coach, the founder of www.DarleneHawley.com and host of the Attract & Stand Ou Podcast.
I coach ambitious, heart-centered online entrepreneurs who are struggling with building a successful personal brand and business. They’re afraid to share their unique life story but know they need to stand out if they want to build an authentic and profitable online business. I help them build a solid brand foundation so they can share their message with the world, attract dream clients and have the impact, freedom, and flexibility they desire.
Free Gift~
Ready to Create a Profitable Service-Based Personal Brand & Business?
Download the workbook and you'll learn:
* My signature 6 step process to create a successful business with less hustle and more ease.
* Easy action steps to implement immediately so you can start taking action and have more clarity on where you're headed.
* Create a road map and make a change in how you do business so that you can finally feel like you know what to do each day.
Sign up here: https://bit.ly/attractandstandoutonline
Connect with me~
http://www.darlenehawley.com
https://www.linkedin.com/in/darlenehawley/
I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
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