Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
How to Grow an Audience Organically Online
Darlene Hawley
If you want to grow your coaching, consulting or service based business and attract your ideal audience organically online, then this video is for you.
I went LIVE on YouTube for the first time! But get this...
I finally found time in my week with a quiet moment to record my first live youtube video and guess what happens. Yep, you guessed it the door bell rang as soon as I hit the live button. (watch the video to see my face ...haha)
Believe it or not my kids came in the room to tell me there was someone at the door but saw that I was recording and quietly went back to their virtual school break and ignored the guy at the door (mom win).
Is running your business feeling hard right now?
I get it, every dang day seems to be a new challenge but I know that we can do this... Remember my manta...I do hard (scary) things!
One foot in front of the other, one baby step at a time.
OH back to my first LIVE YouTube Video....head over and watch it now. It's broken down into 8 easy steps to grow your business.
If you want to grow your coaching, consulting, or service-based business and attract your ideal audience organically online, then this video is for you.
Subscribe while you're there so you get notified when I go LIVE next and leave a comment.If you want to grow your coaching, consulting or service based business and attract your ideal audience organically online, then this video is for you.
While working with thousands of clients over the past 13 years I’ve learned how to organically build, grow and scale your online business. Today I want to share with you my top tips with you.
- Know who your audience is. who do you want to work with, be clear on what your niche is and then know your audience what keeps them up at 2am.
- Create content that attracts your audience. Every modern business needs to create content to build brand recognition. Now that you know who your ideal audience is. It's important that you create content that speaks directly to them. What do they struggle with, what are their pain points, create content that solves their problem and shows your expertise. Share stories in every piece of content you create as your audience is 22x more likely to remember what you share when you wrap storytelling into your content. Use graphic and brand photos with your content to build brand recognition too.
- Create a lead magnet/freebie.
What can you give to them to help them solve a problem that is step zero to what you teach. Attract them into you by helping them get a quick win. Once they’re on your email list then you can nurture them. Create a set of emails called a nurture sequence so that you can build on the know like and trust factor.
- Let them know you have something to buy, offer and share it. Don’t be afraid to sell to them. Remember if you only add value they won’t know that you can help them further. You have to let them know how they can work with you. This is the difference between having a hobby vs. a revenue-generating business.
- How to work with you. send them to your work with me page so they can learn more about how you work and what results they’ll achieve when working with you.
- Lead them to schedule a clarity call so you can determine if you’re a good fit.
Your interviewing them just as much as they’re interviewing you. Remember this is your business and you get to choose who you work with and the types of projects and clients you support.
- Follow-up is the secret sauce.
50% of sales are closed in follow-up. Create a system that works for you to keep in touch with alliance partners, potential clients, current clients & past clients and stay in touch, so they keep you top of mind when they’re ready to work with you or if they meet someone who they can refer to you. 70% of my business comes from referrals because of having a strong follow-up system in place.
- Be consistent-keep showing up. No matter what is happening keep showing up, be consistent and never get up. Growing a business and making consistent money is hard work and it’s important that you keep going no matter what. Break throughs happen when you least expect it and happen just after most people give up on themselves. Give yourself permission to do hard things and to push through no matter what.
I believe in you.
You’re allowed to stand out.
You’re allowed to shine.
You’re allowed to be YOU!
----------------------------------
Hi I'm Darlene Hawley, a mother, wife, connector, storyteller and dream builder. I'm also a Brand & Online Business Coach, the founder of www.DarleneHawley.com and host of the Attract & Stand Ou Podcast.
I coach ambitious, heart-centered online entrepreneurs who are struggling with building a successful personal brand and business. They’re afraid to share their unique life story but know they need to stand out if they want to build an authentic and profitable online business. I help them build a solid brand foundation so they can share their message with the world, attract dream clients and have the impact, freedom, and flexibility they desire.
Free Gift~
Ready to Create a Profitable Service-Based Personal Brand & Business?
Download the workbook and you'll learn:
* My signature 6 step process to create a successful business with less hustle and more ease.
* Easy action steps to implement immediately so you can start taking action and have more clarity on where you're headed.
* Create a road map and make a change in how you do business so that you can finally feel like you know what to do each day.
Sign up here: https://bit.ly/attractandstandoutonline
Connect with me~
http://www.darlenehawley.com
https://www.linkedin.com/in/darlenehawley/
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
Feeling overwhelmed by school volunteer requests, mental load, and career burnout? Discover how school expectations and emotional labor impact women leaders—and what you can do to reclaim your time, focus, and leadership goals.
Discover how to overcome fear, clarify your message, and lead with confidence using the Step into Your Moxie® Vocal Empowerment System. In this practical guide, communication coach Darlene Hawley shares five powerful strategies to help business owners and leaders speak up, build presence, and move people to action—without losing their authentic voice. Perfect for entrepreneurs, executives, and teams ready to amplify their impact.
Learn why data-driven decision-making is essential for service-based business owners. Discover the key metrics to track monthly to scale sustainably and grow your revenue with confidence.
Explore the wisdom of Dr. Shradh as she discusses embracing one's authentic self, connecting deeply with others, and the power of storytelling in personal and professional growth.
Feeling stuck, even though you're smart and capable? This post explores why high-achieving leaders and entrepreneurs often feel stalled—and how creating intentional space can unlock clarity, action, and impact. Discover why a focused VIP Day might be the breakthrough you need.
Welcome back to the Attract & Stand Out podcast! In this episode, I’m chatting with the incredible Michele Risa, CEO of Collaborative Solutions. Michele takes us on a journey—from her early days in the corporate world to launching her own business back in 1991 (before entrepreneurship was even a buzzword!). She opens up about what it really means to follow your heart, trust yourself, and build a business that reflects who you are at your core. We dive into so many powerful topics—why collaboration always wins over competition, the real work behind diversity, equity, and inclusion, and how trust is the true foundation of great leadership. Michele also shares stories from working internationally and offers such grounded wisdom on staying resilient and growing with intention over the long haul. If you're a leader who wants to make an impact by showing up as your full, authentic self—you’re going to love this conversation. Here’s what we cover: 00:30 – Michele’s leap from corporate to entrepreneurship 02:56 – Why collaboration is the future 04:50 – How DEI creates stronger businesses 08:20 – What it takes to lead with authenticity 11:47 – Michele’s biggest lessons from decades in business 18:45 – Navigating challenges with resilience 26:58 – Rapid fire Qs + final takeaways Let’s dive in! Michele Risa, CEO Collaborative Solutions, Inc since 1991, is an Executive Consultant specializing in trust, engagement, and talent optimization. Michele’s most recent project is creating employment for 1 million low-income women in the MENA region- Middle East/North Africa. She is: a renowned speaker at Mastercard, Microsoft, TEDx, and more. Co-author of the award-winning book "Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion & Profit.” Former President of the Manhattan Holistic Chamber of Commerce. Certifications: PTSD, Breathwork, Reiki, Vipassana, and M.A. Columbia University. www.collaborativesolutionsco.com https://www.linkedin.com/in/michelerisa/
Discover how living with an invisible illness taught me the true meaning of self-care. In this personal reflection for Mental Health Awareness Month, I share daily wellness rituals that support mental health and how we can build a stronger foundation for well-being in life and in the workplace.
In this episode of the Attract and Standout podcast, host Darlene Hawley chats with Lisa Raebel, owner and founder of Rebel Girl Marketing. Lisa shares her journey from corporate sales to starting her own marketing firm, emphasizing the importance of authenticity and telling the truth in marketing. They discuss the challenges of marketing oneself as an entrepreneur, the significance of storytelling in marketing, and the essential differences between marketing and sales. Lisa also introduces her latest projects, including a new workbook and training sessions designed to help businesses excel in their marketing strategies. Tune in to learn actionable tips on how to effectively market your business and connect with your ideal clients. 00:27 Lisa's Journey to Entrepreneurship 02:35 Challenges of Marketing Yourself 05:44 The Power of Storytelling in Marketing 11:43 Differentiating Marketing and Sales 17:35 Back to Basics: Effective Marketing Strategies 20:45 Mindset and Persistence in Business 23:25 Upcoming Projects and Personal Insights ----- Lisa is the Founder, Author, Speaker & Chief Storyteller of Rebel Girl Marketing, where she has developed her proprietary RebelMindset approach to help businesses stay in business by utilizing focused, uncompromising marketing strategies. With over thirty years of experience as a successful marketing executive and leading sales professional, Lisa cuts through the noise and breaks down marketing to what makes sense for her clients, creating strategies that are simple, relatable to their target audiences, and result in double-digit sales growth year after year. Lisa is an accomplished speaker and book author, sharing her expertise and insights with audiences around the world. Her approach emphasizes the importance of creating a positive first impression through attention-getting Power Pitches, and she believes that everything is marketing, from how you answer your phone to your final conversation with a customer. Her ability to help professionals make a great first impression sets her apart in the world of marketing, and she is passionate about teaching others the benefits of a RebelMindset. When Lisa is not working, she enjoys spending time with her two children and husband of 30 years. Her passion for inspiration is found in her cooking, paddleboarding in Lake Country, or enjoying long hikes through the numerous trails in southeast Wisconsin. https://rebelgirlmarketing.com/ / lisaraebel / rebelgirlmarketing ----- Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com / darlenehawley
After a tough week and a canceled beach day, a spontaneous hike reminded me of the power of rest, movement, and presence. In this personal story, I share how honoring my energy... and my invisible illness... helped shift my mood and perspective. A gentle reminder for women leaders to care for themselves before burnout hits.
