Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
How to Grow an Audience Organically Online
Darlene Hawley
If you want to grow your coaching, consulting or service based business and attract your ideal audience organically online, then this video is for you.
I went LIVE on YouTube for the first time! But get this...
I finally found time in my week with a quiet moment to record my first live youtube video and guess what happens. Yep, you guessed it the door bell rang as soon as I hit the live button. (watch the video to see my face ...haha)
Believe it or not my kids came in the room to tell me there was someone at the door but saw that I was recording and quietly went back to their virtual school break and ignored the guy at the door (mom win).
Is running your business feeling hard right now?
I get it, every dang day seems to be a new challenge but I know that we can do this... Remember my manta...I do hard (scary) things!
One foot in front of the other, one baby step at a time.
OH back to my first LIVE YouTube Video....head over and watch it now. It's broken down into 8 easy steps to grow your business.
If you want to grow your coaching, consulting, or service-based business and attract your ideal audience organically online, then this video is for you.
Subscribe while you're there so you get notified when I go LIVE next and leave a comment.If you want to grow your coaching, consulting or service based business and attract your ideal audience organically online, then this video is for you.
While working with thousands of clients over the past 13 years I’ve learned how to organically build, grow and scale your online business. Today I want to share with you my top tips with you.
- Know who your audience is. who do you want to work with, be clear on what your niche is and then know your audience what keeps them up at 2am.
- Create content that attracts your audience. Every modern business needs to create content to build brand recognition. Now that you know who your ideal audience is. It's important that you create content that speaks directly to them. What do they struggle with, what are their pain points, create content that solves their problem and shows your expertise. Share stories in every piece of content you create as your audience is 22x more likely to remember what you share when you wrap storytelling into your content. Use graphic and brand photos with your content to build brand recognition too.
- Create a lead magnet/freebie.
What can you give to them to help them solve a problem that is step zero to what you teach. Attract them into you by helping them get a quick win. Once they’re on your email list then you can nurture them. Create a set of emails called a nurture sequence so that you can build on the know like and trust factor.
- Let them know you have something to buy, offer and share it. Don’t be afraid to sell to them. Remember if you only add value they won’t know that you can help them further. You have to let them know how they can work with you. This is the difference between having a hobby vs. a revenue-generating business.
- How to work with you. send them to your work with me page so they can learn more about how you work and what results they’ll achieve when working with you.
- Lead them to schedule a clarity call so you can determine if you’re a good fit.
Your interviewing them just as much as they’re interviewing you. Remember this is your business and you get to choose who you work with and the types of projects and clients you support.
- Follow-up is the secret sauce.
50% of sales are closed in follow-up. Create a system that works for you to keep in touch with alliance partners, potential clients, current clients & past clients and stay in touch, so they keep you top of mind when they’re ready to work with you or if they meet someone who they can refer to you. 70% of my business comes from referrals because of having a strong follow-up system in place.
- Be consistent-keep showing up. No matter what is happening keep showing up, be consistent and never get up. Growing a business and making consistent money is hard work and it’s important that you keep going no matter what. Break throughs happen when you least expect it and happen just after most people give up on themselves. Give yourself permission to do hard things and to push through no matter what.
I believe in you.
You’re allowed to stand out.
You’re allowed to shine.
You’re allowed to be YOU!
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Hi I'm Darlene Hawley, a mother, wife, connector, storyteller and dream builder. I'm also a Brand & Online Business Coach, the founder of www.DarleneHawley.com and host of the Attract & Stand Ou Podcast.
I coach ambitious, heart-centered online entrepreneurs who are struggling with building a successful personal brand and business. They’re afraid to share their unique life story but know they need to stand out if they want to build an authentic and profitable online business. I help them build a solid brand foundation so they can share their message with the world, attract dream clients and have the impact, freedom, and flexibility they desire.
Free Gift~
Ready to Create a Profitable Service-Based Personal Brand & Business?
Download the workbook and you'll learn:
* My signature 6 step process to create a successful business with less hustle and more ease.
* Easy action steps to implement immediately so you can start taking action and have more clarity on where you're headed.
* Create a road map and make a change in how you do business so that you can finally feel like you know what to do each day.
Sign up here: https://bit.ly/attractandstandoutonline
Connect with me~
http://www.darlenehawley.com
https://www.linkedin.com/in/darlenehawley/
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
How do you lead, sell, and grow in a world where the old playbook no longer works? Learn how to evolve your message and strategy for lasting impact.
Explore how career pivots and technological advancements like AI can reshape business landscapes and personal journeys.
When you're talking but no one's listening. Have you ever introduced yourself at a networking event… only to feel like people’s eyes glazed over? One of my clients put it perfectly: “Darlene, I share who I am and what I do, but it feels like I’m invisible. People nod politely and then move on.” She had so much value to offer. In fact, she is amazing at what she did. Yet, her introduction was all over the place. Some days she was talking to potential clients, other days to possible collaborators, and sometimes even she wasn’t sure what her main point was. And that’s why it felt like no one was listening. Why This Happens It’s not because you’re not experienced enough. It’s not because you’re not interesting enough. It’s because without clarity about who your audience is in the room and what you really want to say, your voice gets lost in the shuffle of business cards and conversations. Networking rooms are full of people competing for attention. If your message doesn’t connect directly... if it doesn’t make them pause, lean in and say, “Tell me more” ... it disappears before they even leave the event. The Shift When this client and I worked together, the first thing we did was get crystal clear about: Who she most wanted to reach in the room. What those people actually cared about. How her work specifically helped them. Once she had that clarity, her introductions started sounding different... more direct, more alive, more her. And the result? People leaned in. Instead of walking away, they asked questions. They followed up after the event. They booked time with her. Because when you find your voice and know exactly who you’re talking to, you stop being forgettable. You become someone people can’t ignore. This is exactly what we’ll be diving into in Session 1 of my Attract & Stand Out Framework: Getting clear on who your audience is. Knowing what you want to say. Communicating how you help in a way that truly connects... whether you’re introducing yourself in a room or on stage. It’s not just about having the words, it’s about the confidence to say them out loud too... with presence, authority, and ease. If you’ve been walking out of networking events feeling overlooked, let this be a gentle nudge: ~ You don’t need to try harder. ~ You don’t need to stuff more into your intro. ~ You need clarity... on your audience, your message, and your voice. That’s where visibility begins. That’s how you go from overlooked to unforgettable. Think about the last time you introduced yourself at a networking event. Could the right person in the room... your dream client or collaborator... hear you and say: “That’s me. She gets it”? ________________________________________________________ 🌀 Nervous System Regulator: The 4-7-8 Reset Feeling that anxious butterfly sensation before you introduce yourself? Try this right before you speak: Inhale quietly through your nose for a count of 4. Hold your breath for a count of 7. Exhale slowly and fully through your mouth for a count of 8. Repeat this 3–4 times. It only takes a minute, but it tells your nervous system: You’re safe. You’ve got this. When your body is calm, your voice comes through with more presence and power... and people remember you. ✨ Ready to stop feeling overlooked at networking events? Download my free guide, 6 Steps to Attract & Stand Out, and discover how to clarify your message, show up with confidence, and connect with the people who matter most. Grab it here »
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