How to Get Your Business Seen Without Using Social Media

Feeling stuck, even though you're smart and capable? This post explores why high-achieving leaders and entrepreneurs often feel stalled—and how creating intentional space can unlock clarity, action, and impact. Discover why a focused VIP Day might be the breakthrough you need.

Welcome back to the Attract & Stand Out podcast! In this episode, I’m chatting with the incredible Michele Risa, CEO of Collaborative Solutions. Michele takes us on a journey—from her early days in the corporate world to launching her own business back in 1991 (before entrepreneurship was even a buzzword!). She opens up about what it really means to follow your heart, trust yourself, and build a business that reflects who you are at your core. We dive into so many powerful topics—why collaboration always wins over competition, the real work behind diversity, equity, and inclusion, and how trust is the true foundation of great leadership. Michele also shares stories from working internationally and offers such grounded wisdom on staying resilient and growing with intention over the long haul. If you're a leader who wants to make an impact by showing up as your full, authentic self—you’re going to love this conversation. Here’s what we cover: 00:30 – Michele’s leap from corporate to entrepreneurship 02:56 – Why collaboration is the future 04:50 – How DEI creates stronger businesses 08:20 – What it takes to lead with authenticity 11:47 – Michele’s biggest lessons from decades in business 18:45 – Navigating challenges with resilience 26:58 – Rapid fire Qs + final takeaways Let’s dive in! Michele Risa, CEO Collaborative Solutions, Inc since 1991, is an Executive Consultant specializing in trust, engagement, and talent optimization. Michele’s most recent project is creating employment for 1 million low-income women in the MENA region- Middle East/North Africa. She is: a renowned speaker at Mastercard, Microsoft, TEDx, and more. Co-author of the award-winning book "Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion & Profit.” Former President of the Manhattan Holistic Chamber of Commerce. Certifications: PTSD, Breathwork, Reiki, Vipassana, and M.A. Columbia University. www.collaborativesolutionsco.com https://www.linkedin.com/in/michelerisa/

Discover how living with an invisible illness taught me the true meaning of self-care. In this personal reflection for Mental Health Awareness Month, I share daily wellness rituals that support mental health and how we can build a stronger foundation for well-being in life and in the workplace.

In this episode of the Attract and Standout podcast, host Darlene Hawley chats with Lisa Raebel, owner and founder of Rebel Girl Marketing. Lisa shares her journey from corporate sales to starting her own marketing firm, emphasizing the importance of authenticity and telling the truth in marketing. They discuss the challenges of marketing oneself as an entrepreneur, the significance of storytelling in marketing, and the essential differences between marketing and sales. Lisa also introduces her latest projects, including a new workbook and training sessions designed to help businesses excel in their marketing strategies. Tune in to learn actionable tips on how to effectively market your business and connect with your ideal clients. 00:27 Lisa's Journey to Entrepreneurship 02:35 Challenges of Marketing Yourself 05:44 The Power of Storytelling in Marketing 11:43 Differentiating Marketing and Sales 17:35 Back to Basics: Effective Marketing Strategies 20:45 Mindset and Persistence in Business 23:25 Upcoming Projects and Personal Insights ----- Lisa is the Founder, Author, Speaker & Chief Storyteller of Rebel Girl Marketing, where she has developed her proprietary RebelMindset approach to help businesses stay in business by utilizing focused, uncompromising marketing strategies. With over thirty years of experience as a successful marketing executive and leading sales professional, Lisa cuts through the noise and breaks down marketing to what makes sense for her clients, creating strategies that are simple, relatable to their target audiences, and result in double-digit sales growth year after year. Lisa is an accomplished speaker and book author, sharing her expertise and insights with audiences around the world. Her approach emphasizes the importance of creating a positive first impression through attention-getting Power Pitches, and she believes that everything is marketing, from how you answer your phone to your final conversation with a customer. Her ability to help professionals make a great first impression sets her apart in the world of marketing, and she is passionate about teaching others the benefits of a RebelMindset. When Lisa is not working, she enjoys spending time with her two children and husband of 30 years. Her passion for inspiration is found in her cooking, paddleboarding in Lake Country, or enjoying long hikes through the numerous trails in southeast Wisconsin. https://rebelgirlmarketing.com/ / lisaraebel / rebelgirlmarketing ----- Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com / darlenehawley

After a tough week and a canceled beach day, a spontaneous hike reminded me of the power of rest, movement, and presence. In this personal story, I share how honoring my energy... and my invisible illness... helped shift my mood and perspective. A gentle reminder for women leaders to care for themselves before burnout hits.

Welcome back to the Attract and Standout podcast with Darlene Hawley! Today’s episode 108 features the inspiring story of Leigh Burgess CEO of Bold Industries Group and co-founder of the company with her daughter in 2020. Tune in as Leigh shares her transition from a corporate career to entrepreneurship amidst burnout during the pandemic. Discover how her ‘Be Bold Today’ framework (Believe, Own, Learn, Design) has empowered women in leadership roles, and learn about the unique dynamic of building a business with her daughter. She provides insight into the importance of storytelling, continuous learning, and maintaining a growth mindset. Don't miss practical tips on achieving success, the power of thought leadership, and the significance of sharing authentic stories to connect and inspire others. Whether you're an established entrepreneur or just starting out, Leigh's journey offers valuable lessons in boldly pursuing your dreams. 00:32 Lee Burgess' Journey to Entrepreneurship 01:47 Mother-Daughter Business Dynamics 02:59 Generational Perspectives and Challenges 04:51 Corporate Skills in Entrepreneurship 06:18 The Bold Framework and Its Impact 10:31 Sharing Stories and Building Confidence 15:03 The Importance of Authenticity and Resilience 21:33 Business Growth and Strategic Planning 25:41 Rapid Fire Questions and Personal Insights ----- Leigh Burgess is a thought leader, game-changer and powerhouse connector determined to ignite and support the bold journeys of others. After over twenty years in healthcare, she founded Bold Industries Group, a platform for uniting, inspiring and empowering women that brings together a unique global network via her Bold events, the Bold Leaders Collective membership, The Bold Lounge podcast and through her dynamic speaking, coaching, and consulting engagements. With a focus on the intersection of mindset, strategy and wellness, her Believe-Own-Learn-Design (B.O.L.D.) Framework is your map to the bold life. Leigh’s forthcoming book, Be BOLD Today: Unleash Your Potential, Master Your Mindset, and Achieve Success, which is all about how to apply the framework to your own life, will be distributed by Simon & Schuster in November 2024. LinkedIn: / leighburgess23 Instagram: / theleighaburgess YouTube: / @boldindustriesgroup Pre-Order Her Book, Be BOLD Today: https://www.simonandschuster.com/book... https://leighburgess.com/ ----- Hi I'm Darlene Hawley, and I help heart-centered entrepreneurs and executive women leaders solve the problem of not being seen, heard, or valued in high-stakes conversations, presentations, and marketing, so they can lead with confidence and attract aligned opportunities. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com / darlenehawley

Struggling to sell your offers without sounding salesy? Discover how to use authentic storytelling to connect with your audience, build trust, and inspire action—without the pressure. Learn the 3 types of stories that sell and how to start using them today.

Women leaders with chronic illness face unique challenges in business. Learn how to manage energy, set boundaries, and build sustainable success.