Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Case Study: Empowering a Romance Novelist's New Chapter with Lisa Harris
Working with Darlene was exactly what I needed. She helped me fill in the gaps and gave me tools and practices that made a real difference, not just in my business but in my life. If you're feeling overwhelmed and need someone to guide you, Darlene is the perfect partner. She’s got the knowledge, the patience, and the heart to help you get where you want to go.
Case Study: Empowering a Romance Novelist's New Chapter
Meet Lisa Harris: Lisa Harris, now writing under the pen name JaLind Rosetti, is diving into her third career as a romance novelist and speaker. With a passion for storytelling, Lisa knew she had a great story to tell but was feeling overwhelmed by the challenges of bringing her story to the stage.
The Challenge: Lisa quickly realized that there were more pieces to the puzzle than she expected—everything from creating a website to writing and practicing her signature talk, building a presence on social media, not to mention the internal struggles of imposter syndrome and self-doubt.
Lisa knew she needed help to bring it all together and stay on track.
She was looking for someone who could guide her through the technical, creative, and emotional aspects of this journey.
The Solution: Lisa decided to join Darlene’s six-month “Attract and Stand Out” coaching program, designed to help entrepreneurs boost their visibility and confidence.
Key Elements of the Program:
- Public Speaking Prep: Darlene worked with Lisa to craft a compelling speech that would resonate with her future readers and help her share her passion for writing. This gave Lisa the confidence to speak publicly about her journey.
- Mastering Marketing Tools: Whether it was Canva for designing visuals or LinkedIn for building connections, Darlene walked Lisa through the essential tools she needed to market her work effectively. They also worked on creating a website that would captivate potential readers and keep them coming back.
- Mindset Shifts: One of the biggest surprises for Lisa was the focus on mindset. Darlene introduced her to gratitude journaling and tapping, which helped Lisa manage the self-doubt that often comes with being a solo entrepreneur. These practices became a key part of Lisa’s daily routine, helping her start each day with a positive mindset.
The Results: Working with Darlene was a game-changer for Lisa. She didn’t just learn how to market her novel—she also grew in confidence and clarity. With Darlene’s support, Lisa put together a powerful speech to inspire others to chase their dreams, just as she was doing.
Lisa’s Words: "Working with Darlene was exactly what I needed. She helped me fill in the gaps and gave me tools and practices that made a real difference, not just in my business but in my life. If you're feeling overwhelmed and need someone to guide you, Darlene is the perfect partner. She’s got the knowledge, the patience, and the heart to help you get where you want to go."
Wrapping It Up: Lisa Harris’s journey shows how the right coaching can transform not just your business, but also your mindset. With Darlene by her side, Lisa was able to turn challenges into opportunities and set herself up for success as a romance novel.
Book a strategy call with Darlene and see if you're a good fit: https://calendly.com/darlenehawley/30min
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.





