Blog Post


Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

Grab the Communication Guide

5 Ways to Show Up and Deliver Valuable Content to your Audience.

Darlene Hawley

It’s all in the value that you’re providing and the trust you’re building with your audience by consistently showing up.

Darlene Hawley, Personal Branding & Business Coach for online business owners

5 ways to show up and deliver valuable content to your audience


Your audience is consuming content constantly.


Maybe they’re listening to the news after dinner.

Reading blog posts between clients.

Binging podcasts while driving to work/appointments.

Watching Youtube videos while waiting for their kids in the pickup line at school.


If we know they’re soaking in content, the big question is how do you get them to show up and pay attention to the content you’re creating?


It’s all in the value that you’re providing and the trust you’re building with them by consistently showing up.


Here are five ways to show up and deliver valuable content to your audience:


1. Educate- Teach them something that showcases your knowledge and has you show up as an expert in your industry.

2. Inspire- Trigger the emotions of your audience by sharing an experience, a motivational quote or an inspirational story.

3. Reflect- Share a before or after story or testimonial that allows them to see themselves within the story. By holding up a mirror they can see themselves within the story and know that their dreams are possible and that they’re not alone.

4. Motivate- Get them pumped up and excited to take action.

5. Entertain- Share things that make your audience laugh or have fun at a deeper level. Business doesn’t have to be serious, make it fun and show the sides of you that make you relatable and unique.


Remember we’re all human beings and there are many ways we can show up and connect with our audience.


The goal is to show up consistently, add value and share a message that enhances your audiences life and has them leaning in wanting more from you.


What’s your favorite way to show up and deliver value to your audience?


Ps. Have you signed up for September Masterclass yet?

Get Crystal Clear on Who Your Ideal Client is and How to Find Them

Once you figure out exactly who you want to work with and where to find them you'll be able to start attracting clients and grow your brand and business.

September 16th, @ 10:30 am PST


During this Masterclass, I’m teaching you how to grow your business by truly knowing who your audience is and how you can support them in their business journey.

You'll learn:

  • The three areas to focus in on to become crystal clear on who your ideal client is
  • Help them connect why you're the one that can help them get the results they're looking for
  • What to say to them to get them to become a paying customer


http://bit.ly/IdealClientMasterclass




10 Effective Communication Tips

I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.

SUBMIT AN INTEREST APPLICATION TODAY

Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

By Darlene Hawley December 6, 2024
Struggling with imposter syndrome even after years of success? Discover how leaders, executives, and entrepreneurs overcome self-doubt and confidently share their expertise, personal brand, and client results. In this post, learn proven strategies to showcase your achievements without feeling like you’re bragging, transform testimonials into credibility boosters, and establish yourself as a trusted authority in your industry. By embracing your unique value, you’ll strengthen your personal brand, inspire trust, and drive sustainable business growth—proving that your “big brain” belongs front and center in your leadership journey.
By Darlene Hawley November 26, 2024
How Practicing Gratitude Can Recharge Leaders and Strengthen Business Connections
By Darlene Hawley November 21, 2024
Struggling with poor workplace communication? Discover actionable strategies to improve clarity, confidence, and listening at our holiday-themed Leadership Roundtable for HR leaders and executives.
A confident woman speaker addressing a group
By Darlene Hawley November 13, 2024
In this blog, we address practical strategies for overcoming nerves when speaking to senior or higher-titled audiences. Learn how to conquer imposter syndrome and boost your public speaking confidence when presenting to executives or experienced professionals. We explore common challenges, such as feeling unprepared, facing self-doubt, and managing industry jargon, and provide actionable tips to help you speak with authority, command respect, and leave a powerful impression. Ideal for women entrepreneurs, leaders, and emerging speakers looking to communicate confidently with high-level audiences.
By Darlene Hawley November 5, 2024
Join Darlene Hawley in Episode 104 of the Attract and Stand Out podcast, featuring Brenda Barbour, co-host of the Body Wealth Podcast. In this episode, they discuss the power of storytelling in health advocacy, overcoming personal health challenges, and practical self-care strategies. Discover how Brenda's inspiring journey and community-focused approach support Black women’s mental and physical well-being. Learn tips for finding your health flow, setting boundaries, and taking action toward well-being. Tune in for an episode filled with resilience, inspiration, and actionable insights for a healthier, more fulfilling life.
By Darlene Hawley October 30, 2024
Learn how to handle tough criticism with confidence and turn feedback into a tool for growth. In this blog, we share practical strategies for embracing constructive criticism, separating your work from your worth, and building a growth mindset to strengthen your leadership skills. Discover how to respond thoughtfully to feedback and use it as a stepping stone to success.
By Darlene Hawley October 21, 2024
Master Strategies for Staying Calm, Confident, and In Control When Facing Tough or Unexpected Questions in Business Meetings and Presentations
picture of Darlene Hawley speaking to an audience
By Darlene Hawley October 11, 2024
Learn practical strategies to overcome the fear of speaking up in high-stakes meetings and presentations. Discover how to manage public speaking anxiety, build confidence, and make a lasting impact with your voice in important professional situations
By Darlene Hawley October 2, 2024
Unlock your flow state on demand with expert Diane Allen in this podcast episode, where we reveal top strategies for boosting productivity, overcoming creative blocks, and stepping into authentic leadership effortlessly.
Show More

Say Hello & Send Me a Message~

Share by: