Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

Grab the Communication Guide

5 Ways to Show Up and Deliver Valuable Content to your Audience.

Darlene Hawley

It’s all in the value that you’re providing and the trust you’re building with your audience by consistently showing up.

Darlene Hawley, Personal Branding & Business Coach for online business owners

5 ways to show up and deliver valuable content to your audience


Your audience is consuming content constantly.


Maybe they’re listening to the news after dinner.

Reading blog posts between clients.

Binging podcasts while driving to work/appointments.

Watching Youtube videos while waiting for their kids in the pickup line at school.


If we know they’re soaking in content, the big question is how do you get them to show up and pay attention to the content you’re creating?


It’s all in the value that you’re providing and the trust you’re building with them by consistently showing up.


Here are five ways to show up and deliver valuable content to your audience:


1. Educate- Teach them something that showcases your knowledge and has you show up as an expert in your industry.

2. Inspire- Trigger the emotions of your audience by sharing an experience, a motivational quote or an inspirational story.

3. Reflect- Share a before or after story or testimonial that allows them to see themselves within the story. By holding up a mirror they can see themselves within the story and know that their dreams are possible and that they’re not alone.

4. Motivate- Get them pumped up and excited to take action.

5. Entertain- Share things that make your audience laugh or have fun at a deeper level. Business doesn’t have to be serious, make it fun and show the sides of you that make you relatable and unique.


Remember we’re all human beings and there are many ways we can show up and connect with our audience.


The goal is to show up consistently, add value and share a message that enhances your audiences life and has them leaning in wanting more from you.


What’s your favorite way to show up and deliver value to your audience?


Ps. Have you signed up for September Masterclass yet?

Get Crystal Clear on Who Your Ideal Client is and How to Find Them

Once you figure out exactly who you want to work with and where to find them you'll be able to start attracting clients and grow your brand and business.

September 16th, @ 10:30 am PST


During this Masterclass, I’m teaching you how to grow your business by truly knowing who your audience is and how you can support them in their business journey.

You'll learn:

  • The three areas to focus in on to become crystal clear on who your ideal client is
  • Help them connect why you're the one that can help them get the results they're looking for
  • What to say to them to get them to become a paying customer


http://bit.ly/IdealClientMasterclass




✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

Darlene Hawley standing confidently, championing women’s voices and leadership.
By Darlene Hawley September 16, 2025
Even the most talented women can struggle to speak up in high-stakes moments. Vocal empowerment helps leaders move from self-doubt to bold communication.
Darlene Hawley and Ellen R
By Darlene Hawley September 2, 2025
Discover key leadership strategies to empower Gen Z in your organization through effective communication and mentorship.
By Darlene Hawley August 28, 2025
Confidence isn’t automatic at the executive level. Here’s how to reclaim it.
Darlene Hawley
By Darlene Hawley August 25, 2025
Want your company to cover the cost of executive coaching? Learn how to make the business case, advocate for your growth, and use a sample email script.
By Darlene Hawley August 19, 2025
How Embracing Vulnerability and Living Boldly Transforms Lives
By Darlene Hawley August 15, 2025
How being seen in your full humanity transforms your leadership, your visibility—and your business
Darlene Hawley is celebrating 19 years in businessear
By Darlene Hawley August 14, 2025
Celebrating 19 years in business! Discover 19 hard-earned lessons on leadership, visibility, and growth—plus a special $190 coaching offer.
Darlene Hawley on a boat
By Darlene Hawley August 10, 2025
Small rituals lead to big visibility. Learn how leaders and entrepreneurs can use intentional practices to create connection, clarity, and confidence.
By Darlene Hawley August 4, 2025
I was facilitating a one-day Speak Up & Influence team-building experiential training when I noticed her sitting quietly in the back of the room. She participated, but never fully spoke her mind, staying just under the radar, what I like to call "playing it safe". After one of the vocal empowerment activities, I walked over and said, “You know, the way you just helped your group reframe that challenge? That’s leadership. And I don’t think anyone’s told you lately... but you have a really powerful presence when you speak.” She blinked, stunned. Then smiled...a BIG cheesy grin. “Wow. I… don’t think anyone’s ever said that to me,” she said. “I thought I was just rambling.” That moment changed her energy and how she showed up the rest of the day. She spoke up more. She leaned in. She took more space. By the end of the day, she was laughing with her colleagues and, dare I say, being Bold and having FUN. That’s the power of being seen. Not liked. Not evaluated. Not coached. Witnessed. Witnessing Is Deeper Than Praise Recognition isn’t just about saying “good job.” It’s about creating space for people to feel seen in the room. And as an executive leadership coach, trainer, and speaker, I believe this is one of the most powerful tools we have. It’s part of why I teach the Step into Your Moxie® Vocal Empowerment Framework to help people speak with confidence and presence, And to help them feel safe enough to show up as unapologetically as themselves. The framework includes: Naming the Inner Critic Creating Psychological Safety Clarifying the Message Owning Presence Moving People to Take Action But none of that sticks if we don’t feel witnessed. The Real Role of Recognition in Leadership Recognition is not limited to annual performance reviews. It’s being in the moment with someone. It’s telling the truth of what you see... and helping them see it too. When we recognize someone for who they are, not just what they do, it creates: Trust Confidence Belonging Momentum It tells them, “You matter. Right now. Just as you are.” And for many people, that’s enough to shift everything. How Vocal Empowerment Starts with Being Seen I’ve worked with countless leaders who don’t need help with strategy... they need to be reminded they have a voice worth sharing. Their ideas aren’t the problem. Their presence is stifled by years of not being heard. And when someone finally says, “I see you. I hear you. I believe you have something valuable to say,”... they rise to the occasion. That’s what witnessing does. That’s what coaching is. And that’s what powerful leadership should include. My Truth About Leadership + Visibility I believe every single person deserves to be put in a position where they are the leader. But leadership is not one-size-fits-all. It’s not about being the loudest or most polished. It’s about being thoughtful about the right kind of visibility... and showing up unapologetically as yourself. We need more leaders who understand this. Who witness others without fixing them. Who show people what’s possible by being real, not rehearsed. How does it feel when someone truly witnesses you... not just your performance, but your presence? And who in your world could use that kind of recognition right now? Say it. Share it. Watch them light up. Try This: A Visibility Icebreaker That Builds Trust Here’s a simple, powerful exercise I love using to open workshops, team meetings, or small groups: Two Truths and a Lie: Leadership Edition Each person shares: Two true things about how they lead, speak, or show up One “lie” they used to believe about themselves Example: ✔ I’m a clear communicator ✔ I make people feel safe when I lead ✖ I’m not good at public speaking (← the old lie) This twist brings visibility and vulnerability together... without putting anyone on the spot. It allows people to own their growth and shift their inner critic by speaking it out loud. Try it. Let me know how it goes with your next team meeting. Coming Next in Part 4: Crafting Connection: Simple Rituals to Help You and Your Team Feel Seen Because being witnessed isn’t a one-time act. It’s a culture. It’s a practice. And it starts with you.
Show More

Say Hello & Send Me a Message~