Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
3 Steps to Attracting Your Dream Clients To Your Growing Business
There are three important things you need to do when growing your business to attract a cold audience. First you need to attract your people, nurture them and then convert them into paying clients. But how do you do that in a way that feels in alignment with who you are and in a way that doesn’t feel sleazy?
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There are three important things you need to do when growing your business to attract a cold audience. First you need to attract your people, nurture them and then convert them into paying clients. But how do you do that in a way that feels in alignment with who you are and in a way that doesn’t feel sleazy?
Here are the three steps:
- Visibility- You need to be seen and be visible by a new audience of people. Increasing your visibility helps your client attraction marketing. How can you get in front of a new audience? Sometimes known as a cold audience. Here are a few ideas to be more visible: Youtube, Pinterest, Strategic Alliances Partnerships, Podcasting, Blogging etc.
- Connection/Nurture- Relationship building, bring them into your community, make them feel comfortable with you, like sharing a cup of Chai at your favorite coffee shop, sharing stories, engaging, connecting like you would with a friend.
- Conversion- You need an authentic sales system, invite them to schedule a consult/clarity call, listening to what they say, share what you’ve heard and determine if you’re a good fit
I offer 1:1 Executive Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
