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Ep 29: Nail Your Niche and Become Unforgettable to Your Audience

Darlene Hawley

I struggled during the beginning of my business because my marketing and messaging was so broad that I wasn't really calling in my ideal audience and I almost quit.

Attract & Stand Out Podcast with Darlene Hawley
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When I started my business I left my nearly two-week intensive training and felt on fire.....I felt like I could help everyone and every type of business there was.


Though technically I had the training to help any type of business create a profitable business, my mindset was completely wrong.


I'm one person, I can't help everyone. Nor do I want or need to.


See I struggled during the beginning of my business because my marketing and messaging was so broad that I wasn't really calling in my ideal audience and I almost quit.


I almost walk away from my life purpose to empower entrepreneurs to find the confidence and clarity in their personal brand and business by sharing their unique life story, all because I couldn't see how I was hurting my own business, by not niching down.


After 2+ years I walked away from the business coaching franchise I had been trained by and felt like a failure and that I wasn't worthy.


The worst part is I had lost thousands and thousands of dollars.


A few months later I sat down and journaled for hours and mapped out a plan for how I wanted to show up in the world. How I was going to be more of myself and stop watching what everyone else was doing and stop "shoulding" all over myself.


It was during that time that I was able to get super clear on my why, what I loved doing, what my skills are, what pieces of my story mattered and what I stand for that allowed me to create the niche structure that I use still to this day, 11 years later to support my dreams as well as my clients to create a revenue-generating business that they love all while working 30 hours a week or less with ease.


I know you want it too.  


Watch my Nail Your Niche and Become Unforgettable to Your Audience.


LISTEN TO THE PODCAST HERE


Have a friend who you know would benefit by getting clear on their niche so they can grow their business?  

Share this blog and encourage them to watch or listen to the training.


10 Effective Communication Tips

I offer 1:1 Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.

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Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



A mother, wife, connector and dream builder. I'm a Personal Branding & Business Coach and the founder of DarleneHawley.com.


I have a passion for helping online entrepreneurs to create an authentic, magnetizing and profitable brand and business by tapping into their story. I support them by creating a solid brand foundation that allows them to attract their ideal clients and stand out in their industry. I've been committed to helping entrepreneurs launch and grow their business since 2007. 


I now spends my time supporting women to reach their goals and live out their dream life, all while raising my family and creating memories each and every day.

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