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Why You Need a Personal Brand to Stand Out Online
Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.
Want to watch the video training that goes with this training...head to the bottom of the page to watch the video.
Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.
It’s how you make them feel.
To give you a visual...
Imagine being at a cocktail party and walking into the room, what would people say about you when you walk in. Wouldn't it be interesting to be a fly on the wall to hear what they say about you ...that's your personal brand.
What is a personal brand?
A personal brand is your unique combination of stories, skills, experiences, the emotions you share, photos that connect, your personality and the content you create that make you who you are.
I personally feel it all starts with your story, the quickest way to set yourself apart from the competition is with your story.
It is how you present yourself to the world.
Want to learn more about sharing your story, click here!
I get asked all the time what’s the difference between a big brand and a personal brand.
With a personal brand you’re marketing yourself and your services, where a big business brand is marketing a store or product.
Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.
People are taking notice and watching what you do. You need to clearly communicate who you are and what you do to stand out online with potential clients, strategic alliance partners and clients.
One way to get this across is to communicate your values, mission and vision in everything that you do in a way that connects to your people. People want to know what you stand for so they can determine if they want to stand with you.
Stand out by being you and sharing things about you that will help others feel connected to you and repel the ones that are not our people.
You want to make a great impression from the beginning so that you can build on the know, like and trust factor. If you break that trust up front it’s almost impossible to correct it in the online space.
Think about it like this. If you were to meet me in-person after following me online, the goal is to make it feel like you already know them and that there is no disconnect in how you’re showing up.
How are you doing with building your personal brand? If you need support, reach out and let’s see if we can narrow in on what sets you apart from the competition.
Join me for my monthly Masterclass
Nail Your Niche and Become Unforgettable to Your Audience
It's time to get super clear and specific in your messaging so you can grow your business and call in your dream clients.
Are you ready to turn your passion into your dream business and start achieving your desired income goals so that you can free up your time and do what matters most?
I'm sharing the #1 secret to attracting your ideal clients and standing out online.
I’ll teach you how to connect the pieces of your brand so you can finally nail your niche for the last time, and give you the confidence and clarity you have been looking for when chatting with your ideal clients.
During the workshop you'll learn:
~The six areas to focus in on to become clear on what your niche is so you can start attracting clients.
~What parts of your story to share and why they are a key part of connecting with your audience.
~How to share your message so that you can attract your ideal clients and stand out in an overcrowded market space.
You'll leave with the clarity you need to start calling in your dream clients through your unique stance, messaging and story.
Head over to the free training here: https://www.darlenehawley.com/nailyourniche
I offer 1:1 Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
A mother, wife, connector and dream builder. I'm a Personal Branding & Business Coach and the founder of DarleneHawley.com.
I have a passion for helping online entrepreneurs to create an authentic, magnetizing and profitable brand and business by tapping into their story. I support them by creating a solid brand foundation that allows them to attract their ideal clients and stand out in their industry. I've been committed to helping entrepreneurs launch and grow their business since 2007.
I now spends my time supporting women to reach their goals and live out their dream life, all while raising my family and creating memories each and every day.
